The existence of a company is based on the business fields in which it is active. These eventually reach a phase of maturity, and at this point companies need to reinvent them to some extent in order to ensure their own survival.

New business fields can emerge through the development of new products, the opening up of new markets or the transformation of business models. The study programme therefore focuses on the topics of innovation, internationalisation and transformation.

The purpose of the New Business master’s degree programme is to train managers who can develop companies by opening up new business fields.