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Mauro Luis Gotsch

Dr. oec. HSG

Research project leader

Phone

+41 81 286 37 74

E-mail

Subjects

Alpine resorts, Digital transformation in tourism, Digital Transformation & Society, Projects in the field of digitalization, Debating Culture, event organisation and communication, Research management, Research methods, Information management, brand management, marketing & communication, media influence, Research skills, statistics, Tourism 4.0, Connected thinking, digital nudging, Digital marketing, Barrier-free tourism, questionnaires (surveys), Consulting, Big data ethics, education management, change management, Consumer behavior / travel behavior, Content marketing, Customer Experience, Data Analytics, Data survey, Data visualization, destination management, Service marketing, digital humanities, advertising

Studies

Tourism

Curriculum Vitae

Field

Digital Transformation in Tourism
Tourism and Leisure Structures