Degree theses from the bachelor’s degree programme in Tourism - University of Applied Sciences of the Grisons

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bachelor’s degree programme in Tourism

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  • Küttel, Hannes (2014): Naturnahe Produktentwicklung im Tourismus. Programmgestaltung für Unternehmensausflüge ins UNESCO-Welterbe Tektonikarena Sardona. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Tourismus und Schutz der Natur mögen für viele auf den ersten Blick Begriffe sein, welche nur schwer zu vereinen sind. Doch genau diesen Spagat zwischen Nutzung und Schutz der Natur gilt es im UNESCO-Welterbe Tektonikarena Sardona zu meistern. Nur durch das direkte Erlebnis des Welterbes können dessen aussergewöhnliche universelle Werte vermittelt werden. Daher soll in dieser Arbeit ein buchbares Pauschalangebot entwickelt werden, welches Unternehmen ein solches Erlebnis ermöglicht. Die Ansprüche an dieses Produkt werden in verschiedenen Schritten sowohl für die Angebots- als auch für die Nachfrageseite erhoben, um diese nachfolgend in einem speziell für diese Arbeit entwickelten Produktentwicklungsverfahren anzuwenden. Dazu wurden, nebst der Erforschung des Begriffs «naturnaher Tourismus» mittels Literaturrecherche, eine Online-Umfrage zu den Erwartungen der potentiellen Gäste an einen Unternehmensausflug und ein Experteninterview mit einem Vertreter der Firmeneventbranche durchgeführt. Die daraus resultierenden relevanten Daten flossen in den Produktentwicklungsprozess mit ein.

  • Kypritidis, Alexandros (2018): Blockchain Technology. Implications for the Travel Industry and the current Implementation Status regarding Distribution, Settlement and Servicing Processes. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Nowadays, the travel industry features centralization drawbacks due to the powerful oligopolies that some industry intermediaries have created. These drawbacks pose an opportunity for the establishment of blockchain technology in the travel industry. In this paper the operation of blockchain technology, its main benefits and the drawbacks of the travel industry are analyzed in the literature review. The objective of the paper is to expose the implementation status of blockchain technology in the travel industry and its potential implications, while also to demonstrate the steps that an organization has to follow in order to integrate blockchain technology. In order to reach the objectives, two research methods were used, expert interviews and a detailed content analysis. A mix of blockchain and travel industry experts was interviewed, and their answers were analyzed through the content analysis. The findings of the research methods are utilized in the recommendations.

  • Läderach, Stefanie (2013): First Vegetarian trade fair in Switzerland. Development of a communication concept in order to attract as many visitors as possible. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Vegetarianism seems to become a trend more and more and vegetarian or vegan alternatives in restaurants, cafeterias, retirement homes or supermarkets are more often present. As events and especially trade fairs serve as modern and interactive communication tool MESSEN WEINFELDEN was wondering if the need and potential for a vegetarian trade fair in Switzerland exists and furthermore, how people could be attracted to such an event as not only vegetarians but also non-vegetarians would be targeted. This Individual Bachelor Thesis consists of the following five main parts: introduction into the topic, literature review of human food choices, omnivorism, vegetarianism, and communication and motivation theories, qualitative research and its results, the discussion and finally a conclusion including recommendations for the First Vegetarian trade fair in Switzerland is given.

  • Laib, Lea (2020): Live Communication als Element strategischer Markenführung zur Kundengewinnung und Kundenbindung für Schweizer KMU. Bachelorarbeit Tourismus. Fachhochschule Graubünden, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In der Schweiz werden über 99 % aller Unternehmen als KMU verzeichnet. Stark beeinflusst wird die Wettbewerbsfähigkeit dieser durch den Umgang mit der Digitalisierung und Globalisierung. Viele der Schweizer KMU sind sich den fundamentalen Veränderungen in der strategischen Markenführung nicht bewusst, da sie Ihren Fokus auf das tägliche operative Business legen und weniger auf die strategischen Möglichkeiten. Dies lässt sich meist durch fehlende Ressourcen erklären. Diese Bachelorarbeit zeigt wesentliche Veränderungen in der strategischen Markenführung auf und geht im Speziellen der Frage nach, welche Möglichkeiten Schweizer KMU haben, um neue und innovative Wege der strategischen Markenführung mittels Live Communication zu nutzen, um sich dadurch erfolgreicher im Markt zu positionieren. Die Empfehlungen basieren auf Literaturrecherchen und werden durch Interviews mit sechs Experten aus strategischem und operativem Hintergrund sowie einer Umfrage mit Schweizer KMU unterstützt.

  • Lam, Choi Ha Chloe (2005): Etiquette of Chinese Tourist. Diplomarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: When it comes to the tourism industry, many global markets put their focuses on China in recent times. The number of countries and regions granting China Approved Destination Status (ADS) will reach 100 at the end of 2005. It is not surprising that both amounts of the Chinese outbound travelers and their tourism expenditure are continuously increasing every year. To jockey the Chinese outbound market has been a hot issue in many countries. However, the Chinese culture issue is a barrier to the Western tourism and hospitality industry since there are big differences between Chinese and Western Culture. The best solution is to understand the Etiquette of Chinese tourists in order to fulfill their’ needs and expectations from the Western tourism and hospitality organizations. For example, understanding how to greet or the value of "manzi” (giving face) to Chinese travelers is an essential key to offer them a familiar atmosphere. A survey is conducted in order to profoundly understand the Chinese outbound travelers’ preferences during their travel overseas. Suggestions for how to target the Chinese outbound travelers are included. In this paper, some customer service strategies will be introduced to delight the Chinese tourists. The methods of marketing and promotion to the Chinese outbound travelers are also mentioned.

  • Lampart, Stéphanie (2012): Optimization of Waiting Time during Events with Staging. A Specific Concept and Measurement Plan for Energy Stars for Free 2012. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In today’s frantic world people do generally not appreciate waiting times as it leads to boredom, uncertainty and stress. Moreover, it can even have a negative impact on the posterior event. Although the issue occurs in many different realms, this bachelor thesis is particularly concerned with the event industry. Especially in this field, latency is part of the daily business as events often include breaks. In order to overcome the matter a staging concept to entertain the audience is developed. The focus lies on the creation of memorable experiences through triggering the right emotions. A further emphasis is put on how to steer the audience’s attention while keeping up the established atmosphere. To apply the learned from the theory, the analyses and the semi-structured expert interviews, a concrete concept proposal for Energy Stars for Free 2012 is developed. This unique event has been chosen due to its many stage alteration phases deriving from technical conversions.

  • Landis, Andrea (2009): Wellness at Arosa Kulm & Alpin Spa. Past, Presence and Prospects. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Recently, the wellness tourism underwent a great boom. There are many different wellness offers which lead to a vast and unclear supply. A professional understanding about the combination of the wellness products is therefore essential for a successful performance. The main objective of this paper is to give the Arosa Kulm & Alpin Spa recommendations on how the wellness packages need to be designed in order to make them more attractive to the guests. To answer this question a guest survey has been carried out in order to investigate the structure, behaviour and needs of the demand side. On the other hand, expert interviews with direct and indirect competitors have been conducted in order to compare the existing wellness offers and to examine the trends on the supply side. On the basis of the existing theoretical knowledge, the hotel description and the gathered empirical data, recommendations are generated in the form of a catalogue of measures. This catalogue also contains the efforts which are required to implement the recommended measures. To sum up, this bachelor thesis gives the Arosa Kulm & Alpin Spa a few guidelines in order to enhance the wellness performance with focus on the wellness packages.

  • Landolt, Robin (2014): Marketingkonzept für die Sportbahnen Vals AG. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Das kleine Valser Winter- und Sommersportgebiet Vals3000 reicht von 1’250 bis auf kanpp 3’000 Meter. Es wird von den Sportbahnen Vals AG betrieben. Bisher existiert für die Unternehmung noch kein eigenes Marketingkonzept. Nachdem im Jahr 2012 der gesamte Verwaltungsrat zurückgetreten ist, hat der neue Verwaltungsrat durch die Erstellung einer neuen Strategie eine neue Stossrichtung definiert. Ziel der Arbeit ist es ein neues Marketingkonzept zu erstellen, welches die bestehende Unternehmensstrategie berücksichtigt. Der Analyseteil untersucht das eigene Angebot auf Stärken und Schwächen sowie die externen Faktoren Markt, Konkurrenz und Unternehmensumwelt auf mögliche Chancen und Risiken. Daraus werden Marketingziele- und Strategien abgeleitet, welche im erweiterten Marketingmix (7 P’s) konkret umgesetzt werden. Abgerundet wird die Arbeit durch das Marketingbudget, die Umsetzung sowie das Controlling.

  • Lanfranchi, Mario (2011): New Hotels for Arosa. Feasible hotel types and their size, requirements in the destination for their realization. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Since overnight stays in the hotel business are decreasing over the last 10 years, it is necessary to focus on the development of new hotel projects which is crucial for the future. Moreover, there are interesting new hotel forms that reach alpine destinations. This bachelor thesis highlights the current hotel business industry and its potentials for the future, based on the example of Arosa. Furthermore, this paper gives an introduction of the hospitality and hotel sector to further analyse the hotel business industry of Arosa. Moreover, hotel managers of Swiss alpine destinations and Swiss cities gave valuable inputs for the recommendation of new or alternative products for Arosa. In addition to contemporary client demand towards hotels in alpine destinations and trends in the development of hotels are illustrated. Finally, this thesis gives suggestions for feasible hotel types, their size and positioning within the hotel market of Arosa.

  • Lang, Sebastian (2011): Expanding into Europe. Out There Europe. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The tourism industry is ever-changing. As a consequence small and medium-sized tourism companies face many challenges nowadays. In order to prevail against competitors and to strengthen own operations a business needs to constantly develop and evolve. One way of achieving that and at the same time securing the company’s viability is by means of growth and expansion. Travel Out There, a Baltic-based incoming tourism agency providing experience-based tourism in the form of various activities and services, chose the path of growing and expanding into new markets with the help of both new and already existing products. This bachelor thesis presents some theoretical approaches the company must consider in the process of internationalisation. The empirical research that has been conducted supports the theoretical root of the matter and aids to draw conclusions and give recommendations for further proceedings in order to help Travel Out There realize its objectives of growth and expansion.

  • Lang, Siona (2015): Naturnaher Tourismus. Produktevorschläge für das Prättigau. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Diese Individual Bachelor Thesis behandelt den naturnahen Tourismus im Prättigau. In einem ersten Schritt wurde das touristische Angebot vom Prättigau beschrieben. Anschliessend wurden vier relevante Themenfelder definiert. Es sind dies der naturnahe Tourismus, die Erlebnisinszenierung/-qualität, die Produktentwicklung und die Trends im alpinen Tourismus. Die eigenen Ergebnisse wurden mittels qualitativer Experteninterviews gewonnen. Die Theorie, die Angebote und die Experteninterviews wurden in Beziehung zueinander gesetzt und so eine Analyse ausgearbeitet, auf welcher die Schlussfolgerung basiert. Wichtigste Erkenntnis war hierbei, dass es aufgrund der schwachen Positionierung äusserst schwierig ist, zusammenpassende Angebote zu erstellen. Diese wiederum sind notwendig für ein einheitliches Erscheinungsbild.

  • Langenegger, Simona (2019): Actions to reduce light pollution in Swiss tourism destinations. Case study of the city Zurich and the village Fläsch. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Dark areas are getting rare. As soon as it gets dark millions of artificial light sources are starting to glow. This light emission leads to a drastic change in the natural environment. Due to this more and more people are searching for places where night still exists. This niche in tourism is called dark sky tourism and can be included in the megatrend called neo-ecology. This Bachelor Thesis provides recommendations to reduce light pollution in Swiss tourism destinations. Moreover, the opportunity of dark sky tourism offers in Switzerland are illustrated in consideration of international examples. The topic of light pollution and dark sky tourism is analysed and assessed by the help of literature research and expert interviews. Central inputs, which are deduced from the expert interviews, are implemented in the findings and included in the recommendations as well.

  • Lanz, Michaela (2015): Day Visitor Marketing. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Statistics show that in the past few years day tourism has become increasingly important and has contributed a considerable amount to the tourism value added. Especially in city destinations, day visitors hold a major share in guest frequency. However, a city’s performance is usually defined by its overnight stays and day visitors play a secondary role. This is due to the fact that it is difficult to measure the economic value creation of day visitors and that therefore they are not always included in tourism marketing. The study seeks to show the importance and economic relevance of day visitors to the Capital City of Bern and goals to clarify if a day visitors focused strategy and marketing measures are required. Apart from a literature review providing existing data about day tourism, a qualitative approach through expert interviews was used in order to deduct suggestions adapted to the special needs of Bern. The study presents recommendations on how to successfully manage day visitors to the Capital City.

  • Lardelli, Cynthia (2011): How to further develop the summer business of the ROBINSON Club Arosa. Evaluation and testing of ideas in general and under special consideration of event management. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The hospitality-market became increasingly competitive in the last years. Trends change faster and the product life cycles of tourism products last shorter. Simultaneously, the seasonal nature of the hospitality business intensifies the market pressure. In particular, alpine destinations face severe problems to attract a sufficient number of guests during summer. Therefore, companies in this segment are forced to steadily implement innovative concepts and products. This Bachelor thesis depicts the current situation of alpine hospitality businesses. Moreover, potential for improving the summer business is revealed. On the basis of the ROBINSON Club Arosa, a concept for a new summer product is elaborated. This concept features all relevant factors of the extended marketing mix. For the idea generation process various experts, guests and employees of this hospitality provider have been interviewed. In addition to the elaborated concept mentioned, the reader finds a variety of other recommendations for further summer products and events that suit the needs of guests in alpine destinations.

  • Lareida Avila, Niki (2019): Environmental Management in Rope Parks. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This Bachelor Thesis provides with a manual for implementing specific environmental measures within any Western European rope park organization. The measures analysed relate to the four environmental issues: transport, waste, infrastructure and biodiversity. These issues were chosen based on how relevant the issues are to the stakeholders and to what extent a rope park could influence those issues. With the help of five rope parks in Switzerland, Germany, Liechtenstein and Austria, the paper describes challenges regarding environmental issues in the parks, and where possible, it outlines recommendations to tackle the challenges. Mainau Erlebniswald GmbH is a rope park company at the Lake Constance, which is implementing a lot of environmental friendly aspects, such as an insolation system, working with terra preta soil, energy management and waste management. It was taken as a good practice example for the paper.

  • Lauerburg, Sarah (2013): Leitfaden zur Sensibilisierung und Aktivierung von touristischen Partnern zum Thema Schutz und Nutzung der Schweizer UNESCO-Labelträger. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Schweizerischen UNESCO-Welterbestätten haben alle eine Gemeinsamkeit: die Herausforderung, ihre Werte gegenüber ihren nutzungsorientierten touristischen Leistungsträgern richtig zu kommunizieren, um diese mehr zu sensibilisieren. Im Rahmen dieser Bachelorarbeit wird auf die verschiedenen Kommunikationstheorien sowie auf ein richtiges Stakeholdermanagement eingegangen. Um das aktuelle Kommunikationsverhalten innerhalb der Welterbestätten ermitteln zu können, wurden verschiedene Akteure der einzelnen UNESCO-Labelträger zu ihrem aktuellen Umgang und Kommunikationsverhalten mit ihren jeweiligen Leistungsträgern qualitativ befragt. Anhand der Theorien, den Resultaten der Interviews sowie den Erfahrungen von externen Kommunikations-Experten sollen dementsprechend Kommunikations-empfehlungen entwickelt werden, welche die einzelnen Welterbestätten hinsichtlich der Sensibilisierung und der Wertevermittlung im Umgang mit ihren touristischen Partnern künftig einsetzen können.

  • Ledermann, Wanda (2010): Identification and development of strategic key elements for the sports sponsorship concept of Beach Mountain. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The amount of money Swiss companies invest in sponsorship is increasing. Large enterprises have enhanced their professionalism in this sector over the last years immensely since the power of this marketing tool to reach customers was discovered. The question is, can small and middle-sized companies with a smaller communications budget benefit from sponsorship activities as well? The case of Beach Mountain, founded in 1985, is an example of a Swiss skate, snowboard and surf shop. Due to increased competition over the last decade, it aims to use its advertising budget more efficiently. The aim of this thesis is to identify key factors for a successful sponsorship concept and to improve the current process. In the first part, existing literature about sponsorships was investigated in order to present a general theoretical framework. In a next step, the Beach Mountain Company and its internal processes were analysed to detect current issues. Finally, expert interviews were conducted to gain more knowledge about the special case of small and middle-sized companies as sponsors as well as the current sponsoring situation in the Swiss skate and snowboard scene. All in all, it can be said that the aim of the paper is to build a bridge between the existing theoretical framework of sponsorships and the case of the Beach Mountain company as a small and middle-sized enterprise.

  • Lee, Nadine (2019): Significance of cultural tourism. Different forms of cultural tourism and its added values in the cultural ecosystem. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Cultural tourism seems to be omnipresent – however, it is a slippery concept with no commonly agreed definition. This thesis’ overriding intentions are to contribute to clarifying the definition of cultural tourism and assess the added values cultural tourism entails. For this purpose, a criteria catalogue based on cultural ecosystem services is elaborated. According to the most current definition, ecosystem services describe the benefit human beings gain through the functions derived from ecosystems. Notwithstanding the increasing focus on cultural ecosystem services, there is still a need for further development as to which values are addressed. The approach to combine it with cultural tourism is a new proposition. In the framework of the elaborated criteria catalogue, three variant cultural offers in the canton of Grisons are assessed – a living tradition: Chalandamarz; an object of the foundation: Ferien im Baudenkmal; and the example of a cultural institution and festival: Origen.

  • Lee, Sanghoon (2005): Marketing Strategy for the Hotel Industry on Jeju Island. Diplomarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The hotel market in Korea has been opened for international companies in 1978 and since Seoul Olympic game in 1988, the hotel industry has been developed greatly and much faster than ever before. There are also many large scale international chain hotels that have entered the hotel market of Korea. As the result of that, the Korean hospitality industry and also the management have developed and improved, whereas it is very true that Korean characteristics in hotels have vanished. The Korean government and provincial government have invested more than 7 trillion Korean won which is US $ 67,928,189,000 in Jeju island for tourism development. Jeju is developed as a major resort island in the Asia and Pacific area. Therefore the purpose of this paper is to study, survey and analyse more advanced and developed hotel management that enables a hotel to satisfy guests and provide them with more specific and upgraded service in Jeju island. A Marketing strategy could not succeed without providing distinct service. The service should include rooms, food & beverage as well as facilities and even proper package products. For example, many of domestic tourists prefer to travel Jeju island because there is enough place to play golf with breathing fresh air deep into. This also indicates that people much care about their pleasure rather than just how much they pay for.

  • Lehmann, Stefanie (2018): Cooperation Between Tour Operator and NGO. Benefits and Challenges for Both Sides Based on the Example of Manta Reisen and OceanCare. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Manta Reisen, as a tour operator, and Ocean Care, as a non-governmental organisation (NGO), established a cooperation in 2013. Manta Reisen donates money to OceanCare and they mutually support each other in the form of material resources, knowledge transfer, marketing and joint activities. This paper provides information about NGOs, and cooperation between tour operators and NGOs. Furthermore, and on the one hand, this paper assesses cooperation between tour operators and NGOs in general, and on the other hand, analyses specifically the cooperation between Manta Reisen and OceanCare. It examines the expectations of Manta Reisen and OceanCare and what the benefits, challenges and boundaries of this partnership are. Ultimately, this paper provides recommendations to improve this cooperation and analyses future approaches of Manta Reisen in terms of social responsibility. Results of this paper are based on the gained knowledge from literature and interviews with tourism and NGO experts.

  • Lehner, Christoph (2012): Hotel concepts for the Metropol-location in Arbon and the nearby Hamel plot. Description and evaluation of different solutions which are economically feasible and aligned to the development plans of the city. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The four-star Hotel Metropol at Lake Constance in Arbon has been temporarily closed due to lacking profitability. The property has been sold to a real estate developer. The Swiss hotel industry is facing a phase of structural change: changing demand habits and the urgent need for investments have led to diversified hybrid hospitality forms, a new field of hotel business model and financing. This bachelor thesis aims to evaluate hotel business models which could be economically feasible at this location. Hotel concepts and trends in the hotel industry as well as in the field of residential living are assessed. Thus, this Bachelor thesis shall provide integrated ideas and evaluations for the City of Arbon whether to set the conditions for further hotel usage on the Metropol plot. In addition to that, it shall also recommend whether to integrate residential living components and the neighbouring Hamel plot (a former industry site) into the planning process. The literature review is completed by brief financial calculations, case study analysis and expert interviews. From these findings recommendations for the City of Arbon are derived.

  • Leibacher, Michael (2011): Tourism Potential, Strategy and Offer for the Regional Nature Park in the Canton of Schaffhausen. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Regional nature parks are established all over Switzerland, with the aim to protect nature and enhance regional value creation of remote and rural areas. Within the planning of a regional nature park in the canton of Schaffhausen, wine tourism has been determined as most valuable differentiation to other park projects and to enhance near natural tourism. This thesis aims on the one hand to examine the potential of regional nature parks in general and on the other hand to evaluate the potential of wine tourism in the proposed nature park in Schaffhausen. A tourism strategy and concrete offers will be the result of the research which consists of literature examination in wine and park tourism as well as a workshop and expert interviews.

  • Leibundgut, Nina (2019): Kommunikationskonzept für den Freizeit- und Surfpark Regensdorf. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die waveup creations AG erstellt in Regensdorf einen Freizeit- und Surfpark mit einem künstlichen Surfsee. Mit dem Ja zur Umzonung an der Gemeindeversammlung vom 25. März 2019 ist die erste politische Hürde geschafft. Diese Bachelorarbeit erläutert den politischen Prozess zur Erstellung des Parks mit Hilfe des LobbyWheels von furrerhugi samt Analysen und Massnahmen zum Thema Public Affairs. Hierfür dient eine Stakeholderanalyse als Basis. Weiter stützt sich die Arbeit auf die aus den Interviews gewonnenen Informationen, eine Literaturrecherche und eine SWOT-Analyse als Grundlage für das Konzept. Für die Bauphase des Erholungs- und Surfparks wird ein Kommunikationskonzept erarbeitet, wobei das Ziel ist, stets transparent zu kommunizieren und möglichst viele Gäste an der Eröffnung begrüssen zu können. Die aus dem Konzept gewonnenen Erkenntnisse und Massnahmen bilden die Grundlage für die Kommunikationsaktivitäten an der Eröffnung.

  • Lenting, Meike (2020): Evaluation of an event positioning through a hiking event concept applied to the region Gstaad. Bachelorarbeit Tourismus. Fachhochschule Graubünden, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The destination Gstaad organises a large variety of events, however only little effort is done to promote hiking so far. Therefore, the aim of this Bachelor Thesis is to conduct background research about what kind of hiking event would best suit the destination and which parameters need to be considered. A further aspect analysed is the importance of a clear positioning strategy of a destination and how it differs from an event positioning strategy. Through a literature review important knowledge about DMO’s, events in destinations and the activity hiking has been gathered. In a second step, a benchmark analysis about existing hiking events has been conducted. Next to that interviews with experts from other hiking destinations were held. Finally, a group-focus-interview with people from the destination Gstaad has been carried out, in order to discuss possible hiking-event formats for the destination. All this developed knowledge ends in some recommendations for the destination Gstaad.

  • Leu, Christina (2012): How can flanking/accompanying measures such as social media activities and pre-events be optimized, in order to raise awareness of the House of Switzerland?. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: To remain successful in the highly competitive and dynamic event industry implementation of new trends and future scenarios have to be sought. An example is hybrid events, which are considered as the most innovative trend in live-marketing and connect social media and events. It is predicted that in the future social media will be an integral part of any successful event. Also, the House of Switzerland (HoS) faces a tough competition due to a very large range of cultural, culinary and tourist entertainment events in the pre-phase and during the Olympic Games. For the first time, the HoS has included social media sites and pre-events in its promotion concept before Olympic Games. Data has been collected on the one hand by conducting a survey among the HoS fans and partners and on the other hand by analyzing log files of the HoS Facebook page and the Twitter channel HoS@London2012. Based on these findings recommendations on the optimization of promotional efforts have been made to raise awareness of the HoS in the pre-phase of the Olympic Games.

  • Leuzinger, Franziska (2017): Linthal 2015: Optimale Nutzung des touristischen Potenzials des Linth-Limmern Gebiets. Wie können nachhaltige touristische Angebote geschaffen und gezielt vermarktet werden?. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Zuhinterst im Glarnerland befindet sich das grösste Pumpspeicherkraftwerk der Schweiz – «Linthal 2015». Nach siebenjähriger Bauzeit stellt sich die Frage, wie dieses gigantische Werk neben der Hauptnutzung, der Stromproduktion, noch genutzt werden kann? Die im Auftrag von Braunwald-Klausenpass Tourismus erarbeitete Bachelorarbeit verwendet diese Ausgangslage, mit dem Ziel das Gebiet Linth-Limmern optimal touristisch zu nutzen und am Markt zu positionieren, sowie das Zusammenspiel der verschiedenen Leistungsträger und der Destination zu definieren. Im theoretischen Teil dieser Arbeit wird auf die Destination und die Produktentwicklung im Tourismus eingegangen. Anschliessend wird eine Situationsanalyse des Linth-Limmern Gebiets vorgenommen und der Produktentwicklungsprozess angewendet. Mit Hilfe von Experteninterviews werden das Potential des Gebiets, Produkte und mögliche Kooperationen analysiert. Zum Schluss werden Schlüsse und Empfehlungen aus der Praxis und Theorie präsentiert.

  • Li, Junbiao (2020): History, current situation and potential of mountain biking in Switzerland. Bachelorarbeit Tourismus. Fachhochschule Graubünden, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In recent years, China's tourism industry has developed rapidly. Mountain biking, however, hasn't yet become a tourist attraction. It is practised by few clubs and its enrolled members. To check out the potential and challenges of introducing mountain biking into the Chinese market, this bachelor thesis analyses the Swiss experience, its history and its current situation. Through literature reviews, qualitative interviews, and case studies of specific destinations, the different forms, target groups, and the preconditions for establishing attractive mountain biking offers are studied. Based on these findings, conclusions are drawn for the development of products and the management of destinations in a way suitable to future Chinese bikers.

  • Li, Shengxue; Sha, Feng; Wang, Yuxuan (2020): How does user generated content (UGC) in Chinese social media influence the customer journey of Chinese tourists. Bachelorarbeit Tourismus. Fachhochschule Graubünden, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In this era of social media, user generated content (UGC) is getting important in people’s daily life. UGC has yet become a new type of word of mouth in tourism and affected nearly every aspect in the customer journey and behavior. This thesis try to seek out the influence of usage of UGC on customer behavior during the customer journey as an effective connection between Switzerland and China. The questionnaire interviews were also undertaken for collecting data. Moreover, the theoretical framework was adopted based on the customer decision making model to analyze the influence of social media on the intention and motivational factors of Chinese tourists. The findings show that UGC serves as a stimulus to arouse tourists’ desires, impulse and intention to travel to Swiss destinations. Based on the results of findings, the paper also discusses the marketing strategies for Swiss destinations and which is their most optimal promotion strategy on Chinese social media.

  • Li, Yabin (2019): Optimizing Chinese OTA's Products for Senior Chinese Tourists. Recommendations for products with a Swiss destination. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: By the end of 2018, China's population in the age group of 60 years above has reached 249 million-this development of an aging society will accelerate. But until now, the consumer market still focus on the young generation now. China has become a very important international tourism outbound market. Chinese tourists are Switzerland's 4th largest inbound segment. With the continuous development of the economy and society, the quality of life of Chinese seniors has improved significantly. Their interests for travel are also increasing. However, few related documents can be found and research on this topic is scarce. This thesis discusses how Chinese OTAs focus on Switzerland as a destination can optimize their products for seniors. Therefore, data is going to be collected through questionnaires and expert interviews in order to deeper understand the special demand of senior tourists. Finally, suggestions for better products of Chinese OTAs to serve their customers are made.

  • Liebermann, Alexandra (2009): Spatial Incidence Analysis. Tangible and intangible effects of the Schlagerparade 2008. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Events are one of the fast-growing sectors in the tourism industry. This can also be seen in the city Chur. Chur has various local events of different forms and contents. One of the most important events for the city Chur is the ‘Schlagerparade’. It attracts yearly more than 20’000 visitors and the hotel and gastronomy industry gain record sales. This Individual Bachelor Thesis mainly consists of an introduction, a theoretical part, a methodical part and finally, of the results. The literature for events and their impacts is immense. Therefore, there are several methods to analyze effects evoked by an event. This Individual Bachelor Thesis uses the method of the Spatial Incidence Analysis. This analysis consists of analyzing tangible and intangible effects. The tangible effects are measured by analyzing the financial accounting of the association and by evaluating the expenditures of the visitors. Intangible effects are analyzed by interviews and articles in national print media. In summary, the Spatial Incidence Analysis shows the additional payment flows to the city Chur evoked by the event Schlagerparade 2008.

  • Liechti, Richard (2018): How must Western tourism suppliers prepare for Chinese outbound travelers over the next 10 years?. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: DELUXETARGETS is a privately owned travel design company located in Teufen, AR. With its global offer and virtually global customer base, the company's leadership has developed a marked interest in Chinese outbound tourism, thus wishes to better understand what the current situation looks like for travelers from Mainland China, and how this potential may progress in the next decade. This bachelor thesis provides an detailed explanation of the underlying recent development and the current state of the outbound tourism landscape in China. This phase has been addressed by an in-depth literature review. The following phase has the scope to collect different opinions of market experts with a lot of experience in tourism for Chinese customers in the form of expert interviews. The learning from these segments result in suggestions for Western tourism suppliers on how to best prepare to attract and host a possibly increasing number of Chinese tourists.

  • Lienhard, Patrick (2016): Creating memorable experiences for hotel guests The case of hotel Kurhaus Lenzerheide. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Providing the customer with positive experiences at each individual interaction with the company enhances the possibility of emotionally binding the customer to the enterprise. This individual bachelor thesis analyses the creation of an experience, it investigates what an experience actually is and what is needed to create one. To handle and monitor experiences the study applies principles of «customer experience management» and aspects of the more detailed, newly established management approach «touchpoint management». Using these means, two models are described and later deployed to analyse the outcome of the qualitative research conducted through interviews and observations for the Co-Advisory of this IBT, the hotel Kurhaus in Lenzerheide. The aim of this thesis is to present the hotel with information about the comparison of the perceptions guests have about the individual touchpoints and the corresponding perception/setting intentions of the management leading to recommendations for potential future touchpoint improvements.

  • Liewvanich, Salisa (2012): The Social Franchise Model of Null Stern. The only star is you. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Null Stern hotel has closed its doors in June 2010 one year after opening. Even though there is still a high demand, this prototype is now used as a museum. In order to spread the Null Stern – the only star is you spirit an appropriate replication strategy needs to be found. For this reason, researches about the method of social franchising were done since in recent years this term has been established as a new concept to expand social activities. It is about scaling-up a business concept to solve a certain social problem. However, the concept of the social franchise method is to maximise social impacts with limited resources. The paper discusses different topics in the literature review so as to draw connections to Null Stern – the only star is you. Firstly, the terms commercial and social franchising needed to be explained and specified. Further narrowed down topics were non-profit-organisations, sustainable development as well as the star classification of hotelleriesuisse. The results out of the expert interview with one of the founders deepened the knowledge about the pilot project and future actions. The main goal of the thesis is to identify whether the social franchise model is appropriate to replicate the philosophy of Null Stern – the only star is you.

  • Lin, Huan (2006): Market analysis and market developing strategy for health tourism in Sri Lanka. Diplomarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The purpose of this paper is to choose Sri Lanka as a destination for health tourism, which provides special local treatment to the tourists. Through understand this special medical system to analysis the potential of this tourism attraction toward the health tourism. Through compare with other competitive countries to developing a further market strategy. The first part of work is giving a general introduction about Sri Lanka and use different methods to analysis the health tourism market in this destination( PEST and the Gap analysis etc.) Through those analysis to evaluate the current market status of Sri Lanka health tourism. Part two is according the analysis result to set up a developing target. Then create a market developing strategy by using different instrument and channels. Through it to closing the gap between the current market status and the developing target.

  • Lindenberger, Eliane (2008): Trends in the Tourism Industry. Appenzell in the year 2020. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The tourism industry is in constant movement. To stay competitive it is essential that managers know and adopt future trends in order to fulfil the customers’ requirements. This bachelor thesis aims to develop a tourism concept for Appenzellerland in 2020. The thesis is based on three pillars, namely a literature review, analyses about the current situation and interviews with experts. Firstly, current and future trends are specified by a literature review. It includes a look at change of values in society, driving forces in different environments and specific outlooks of some trend researchers. Secondly, the current situation in Appenzellerland is analysed by means of an As-Is-Analysis and by consideration of existing development plans. To achieve an overview beyond Appenzellerland the analyses are enlarged to a competitor analysis which includes a benchmark and best-practice examples. Finally, the thesis includes an evaluation of several expert interviews. According to the results of all investigations, the concept points out possible improvements in order to guide Appenzellerland toward an outstanding tourism destination in the year 2020.

  • Lingamgunta, Pravanyalaalasa (2015): Traveling behaviour of Indian tourists in Switzerland. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Indian tourists visiting Switzerland is increasing every year with the growing number of Indian international travellers. This is a consequence of rapid rise in the disposable income of the emerging Indian middle class and upper middle class families. Hence, India is a new touristic target market for Switzerland and the potential of Indian tourists for Switzerland destination is huge, Swiss hospitality should be prepared to host Indian guests. For that reason, it is important for Swiss hoteliers to know upper middle class Indian expectations in order to provide services according to their expectations. Therefore, this Bachelor Thesis is designed to find out the expectations of upper middle class Indian tourists from the Swiss hospitality industry. The main aim of this thesis is to discover the hotel services which will satisfy upper middle class Indian guests to plan services for future hotel project.

  • Lips, Fabian (2013): Kundenbindung im Sportsponsoring. Am Beispiel des FC St.Gallen. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Immer mehr Veranstaltungen und Events konkurrieren sich um wenige finanzstarke Sponsoren. Einer Konkurrenz, der auch der FC St.Gallen ausgesetzt ist. Entsprechend wichtig für den Traditionsverein ist es, Sponsoren langfristig an sich zu binden. Das Ziel dieser Bachelorarbeit ist es herauszufinden, welche Kundenbindungsmassnahmen im Sportsponsoring für eine langfristige Partnerschaft zwischen Sponsor und Gesponserten nötig sind. Dies geschieht anhand von Recherchen in der Literatur, einer Ist-Analyse des Vereins, sowie einer praxisbezogenen Befragung der aktuellen FC St.Gallen-Sponsoren. Die gewonnenen Erkenntnisse fliessen anschliessend in die Ausarbeitung von Handlungsempfehlungen zuhanden der FC St.Gallen Event AG.

  • Liu, Chia-Chi (2004): International Marketing of Starbucks’ Coffee. Diplomarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This thesis states that Starbucks grew from a small start up to a multinational billion-dollar empire. It has become an immensely successful business not only because it has a backup from shareholders' only but also because management pays close attention to the various segment of the business. Although there are some signs of weaknesses, the effects of these weaknesses will not be prominent until much later. It presents an overview of the marketing plan employed by the Starbucks Corporation. It includes an introduction to Starbucks and its aim to be the producer of great coffee and great coffee shops. Following on from this, the paper shows how this company markets itself in order to achieve these objectives.

  • Locher, Evelyn (2013): Development of an Event-Concept for the Lofthotel in Murg. Profiling the hotel with the introduction of an integrated event concept and its influence on the revenue. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Meetings play a crucial role in every business. People need to discuss certain things or just spend some time together to enhance teamwork. Nowadays, modern technology supports the communication between employees. Nevertheless, managers are aware of the fact that nothing is more effective than face-to-face communication. This highlights the market potential of offering a meeting and convention venue. In addition, meeting and conventions show a different seasonality than vacations. This fact makes it interesting for hotels because it is one option to fill their rooms during low season. Therefore, it is a possibility to increase the occupancy rate and the revenue of the Lofthotel. During the assessment of the Lofthotel and its existing products, the lack of an offering that includes the seminar component as well as a social program was discovered. This Bachelor Thesis provides event samples that fill this described gap. As a consequence, the developed event samples comprise meeting session as well as various activities that enhance the teamwork of the participants and provide a memorable experience. All in all, these proposals state a possibility of increasing the revenue of the Lofthotel in Murg.

  • Loeliger, Noelle (2020): Development of a concept for MICE tourism in the region Andermatt. Bachelorarbeit Tourismus. Fachhochschule Graubünden, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Andermatt is an alpine destination located in central Switzerland which has undergone a transformation and upswing during the past years. Due to natural conditions Andermatt as a mountain destination is dependent on seasons. MICE tourism would offer a chance for the destination to make itself more independent from natural conditions and to position itself as an all-year round destination. This thesis will give a deeper insight into the MICE industry and provide recommendations for the Andermatt Holiday Region on how to position as a MICE destination. Interviews with experts from the MICE segment in Switzerland were held in order to determine possibilities and potential threats the MICE industry might bring Andermatt. Further, ideas and measures for Andermatt were developed, supplemented by recommendations of the author.

  • Loher, Tanja (2012): The development of new packages for the Seminar- and Wellnesshotel Stoos. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Seminar- and Wellnesshotel Stoos is a four-star superior hotel and is located in the carfree village called Stoos, in the canton of Schwyz. It aims to differentiate itself from its competitors. Even though the hotel already offers standard and special packages according to the season, new packages should be implemented. Therefore, the aim of this thesis is to develop new packages, not only for already existing target groups, but also to attract new guests. The literature review includes information about innovation and product development, creativity techniques, consumer behaviour, current and future wellness and tourism trends. In addition to the literature review, a survey in the form of a questionnaire is done among the hotel guests. Based on the literature review and the results of the survey, ideas for new packages are developed. The new packages and further recommendations for the hotel are presented in the end.

  • Lohrer, Evelyne (2007): Customer Experience Management in the Airline Industry based on the example Helvetic Airways. Diplomarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Creating customer experiences is no longer limited to theme parks. In the last few years, different companies from other industries implemented aspects of customer experience. It has been shown, that experience elements play an important role concerning customer satisfaction and help to differentiate strongly from competitors. However, only a few examples of customer experience approaches can be found in the airline industry. Therefore, the subject of the diploma paper wants to close this gap and to show possible approaches towards these business efforts. The aim of this diploma paper is the creation of a customer experience concept for Helvetic Airways. In order to reach this goal, theories, models and examples concerning customer experience management are shown and evaluated. Moreover, the airline industry is described and analysed. Finally, a specific concept for Helvetic Airways is presented. The concept shows specific ideas, approaches and limitations to implement customer experience management in the airline business of Helvetic Airways.

  • Longthorn, Anina (2013): Inklusionsreisen. Reisen mit Menschen mit Behinderungen. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Weiterhin steigt die Zahl von Menschen mit Behinderungen und von daher sind die Anforderungen an einen barrierefreien Tourismus ebenfalls gestiegen. Diese Bachelor Arbeit zeigt zum einen auf, welche Barrieren es gibt für Menschen mit Behinderungen wenn sie verreisen wollen. Zum anderen betrachtet sie die Problematik bei Reisen für Menschen mit geistigen Behinderungen. Ferner wird erforscht, welche Bildungseffekte für Menschen mit geistigen Behinderungen auf Reisen entstehen können. Da die Literatur dieses Phänomen noch nicht ausführlich erforscht hat wird versucht an Hand von Reisen der Bruderhaus Diakonie dies zu untersuchen und so diese Lücke in dieser Forschungsarbeit zu schliessen. Dafür wurden Interviews mit Menschen mit geistigen Behinderungen durchgeführt welche schon auf mindestens einer Inklusionsreise nach Tansania dabei waren, analysiert und interpretiert. Zusätzlich wird durchleuchtet welche Auswirkungen Tourismus auf eine Region in einem Entwicklungsland wie Tansania haben kann.

  • Looser, Manuela (2007): Marketing and Communication Concepts in the Accommodation Sector. The Case of Hotel Chains. Diplomarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Over the last couple of years, the ongoing globalization led to the opening and emergence of new markets. Due to the huge number of products and services, customers have to handle an enormous mass of information. As a service provider, it is important to stand out from the crowd. This can only be achieved through a clear communication strategy which combines several instruments to ensure an effective communication. The purpose of the thesis is to investigate the factors that influence the accommodation sector regarding their way of communication. Moreover, this study will identify common characteristics, needs and problems that are associated with special hotel company structures. With the foundation of the Matterhorn Valley Hotels AG, the involved partner hotels took on a pioneering task in the Swiss hotel industry and this spirit of innovation is intended to be kept up. The thesis ties in with existing communication and completes it with the aim to build up a specific and professional communication concept.

  • Lorenzana, Rodrigo (2004): The Chameleon. Future perspective of the Swiss Bar Industry with a special focus on implementing & starting a new bar in Chur. Diplomarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: «Chameleon» is a new bar and business concept that we plan to introduce to the city of Chur (it is also perhaps the first of it's kind in the country!). The name itself is a good hint as to the nature of the business. This bar aims to employ the outsourcing model that is becoming so popular today, and use it to bring a fresh, dynamic and cultural edge to the beverage service business. Chur is the oldest city in Switzerland and features not only a well-established foreign resident and student population but also has a large number of educational organizations and young people in the age bracket of 18-40 years. We plan to use the talents of these foreign and local residents to offer varying cultural themes at the Chameleon, e.g. a Latin week, Chinese week, Indian week, etc. with the bar being let out to a group that can come up with the best operational proposal for the bar. We provide the bar as a whole, with furniture, fixtures and equipment to the group running the bar at a fixed cost per day. The group brings in any thematic materials, costumes and decorations required, as well as the inventory and snacks to be sold in the bar. All profits made by the group (after appropriate legal and inventory plus labour deductions) can be retained and distributed by members as proposed in the application. The owners will concentrate their energies and capital on marketing the concept as well as themes offered by the bar and earn a fixed salary from the business. This business plan takes you through the whole setup, marketing, financial and other crucial details required to put the concept to the acid test. The Chameleon concept promises to be a successful one, not only financially but also in terms developing entrepreneurs in the area with minimal hassles, regardless of their background, color, race or credit rating!

  • Lüchinger, Janine (2013): Leadership 3.0. Generation Y in the travel industry. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Generation Y is coming. As the Baby Boomers retire and the young professionals known as the Generation Y enter the working environment, many companies are facing problems, which is caused by this generational shift. It is said that this generation differs widely from their predecessors. Therefore, the young professionals will bring in a new style and perspective to the workforce, forcing organizations to adapt. This bachelor thesis explores the challenge of attracting, leading, and retaining the Generation Y while meeting their needs and expectations in order to make a company a place where young people want to stay. The main goal of the thesis is to develop a concept for travelwindow AG, an online travel agency located in Zurich. The research paper consists of a literature review that provides basic knowledge in order to put the empirical part into context, which comprises a survey with 170 students, in-depth interviews with the company heads of three different firms, and lastly a survey conducted with the workforce of travelwindow itself. Finally, recommendations for travelwindow are deduced from the findings.

  • Lüchinger, Melanie (2011): Social Aspects in the Sustainability Concept of St. Gallen- Bodensee Tourism. Integration of individual models. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: A process which meets the needs of present tourist and host communities whilst protecting and enhancing needs in the future. This is the meaning of sustainable tourism and gains importance not only in individual branches but also for a destination. The tourism organization St. Gallen-Bodensee embraces this in two different ways. One is a Charta from the association «Schweizer Tourismus Verband» (STV) and the other is the city of St. Gallen with their performance agreement. Both of them require a sustainable development strategy. Yet the implementation of a sustainable strategy requires a set of criteria whose fulfilment guarantee sustainability. In this thesis the goal is to develop these criteria and their evaluation with regard to social sustainability. The work is structured in three main parts. Firstly, central aspects of sustainability are defined, the structure of St. Gallen-Bodensee described and the literature of indicators elaborated. Secondly, semi-structured interviews were held with stakeholders who are operating in one of the actions fields of SGBT. Based on the findings of literature research and interviews, recommendations for ST. Gallen-Bodensee Tourism are revealed.

  • Ludwig, Ray (2008): Quality Management of Cable Car Companies. A Market Analysis. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Alpine Tourism is crucial for the tourism sector of Switzerland and Austria. Cable Car Companies play the role of a lead industry in alpine destinations. Nowadays the Cable Car branch is in a consolidation phase. The increased competition and the critical financial situation combined with snow scarcity results in urgency for Cable Car Companies to operate efficiently. The management quality has become more important for Cable Cars in the last few years. The aim of the thesis is to figure out how accepted Quality Management is in the Cable Car Branch in Austria and Switzerland. The thesis consists of three parts. In the first part all the relevant theory is going to be described in order to create a basic understanding of the topic. The second part consists of quantitative research. The aim of the quantitative research is to show how many Cable Car Companies in Switzerland and Austria work with a Quality Management System. The final part of the thesis is the qualitative research. With the help of expert interviews, barriers, benefits and the actual situation of Quality Management in the Cable Car industry are analysed.

  • Lustenberger, Nicole (2011): Elaboration of a Customer Loyalty Program. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Loyal customers are very crucial for a company, because it is much less costly and more profitable to keep existing customers instead of attracting new ones. Customer loyalty programs provide an opportunity to establish long-lasting relationships in order to collect valuable data and learn from the knowledge of loyal customers about a specific product, brand or company. At the same time, the company gives the clients something back for their loyalty and stimulates them for further purchases. For this reason, Bicycle Holidays Max Hürzeler is looking for introducing a suitable customer loyalty program in order to reward their very loyal customers and to create new communication opportunities. To establish a successful customer loyalty program, it is important to consider customers’ needs and expectations towards such a program. Therefore, a survey on Majorca with current returning customers was conducted. The first part of the paper is dedicated to existing literature about customer loyalty and customer loyalty programs. This is followed by an empirical part as well as analysis of the results and consequently, several proposals for the implementation of a customer loyalty program for Bicycle Holidays Max Hürzeler are given.

  • Lüthi, Emmanuelle (2019): A market analysis for a Swiss hybrid plane in the private aviation community. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: At the time being, the global society is working on how to make aviation greener and quieter. To address this problem, many different solutions are being brought up, with one of them being the creation of hybrid planes. The aim of this thesis is to analyse the value drivers and the willingness to pay for hybrid planes in Switzerland in the private aviation market. However, at the moment there are no hybrid planes on the Swiss market, thus the proof-of-concept created by the company Smart Flyer will be used as an example. Smart Flyer is developing a four seater hybrid (electric-fuel) aircraft. The research questions are answered by conducting expert interviews with people from different fields in the aviation sector as well as a survey distributed to the members of the Motorflug Verband association in Switzerland.