Degree theses from the bachelor’s degree programme in Tourism - University of Applied Sciences of the Grisons

Abstract: Sustainable tourism has been widely recognized and scientifically analyzed over the last years as one of the new and fast developing niches in the tourism industry. Coach tourism in contrast has previously been neglected in any scientific journals and other literature. Hence this thesis is focusing on outlining the potentials of coach tourism in regards to sustainable travel, as the synergy potential between both branches has not been examined so far and environmentally friendly travel is of growing importance. This could be achieved with the help of the German coach tour operator Avanti Reisen, known in the industry for its sustainability approach and the unconventional coach tours. With a customer questionnaire the attitude of coach tourist with reference to the coach as being an eco-friendly transport mode, is highlighted. Additionally a case study, comparing different transport modes in regards to their economical and ecological performance, evaluates the potential of the coach as an environmentally friendly means of transport.

Abstract: In dieser Bachelorarbeit wird die Personalplanung in der Vollgastronomie behandelt. Es wird ein Überblick über die Veränderungen der Anforderungen an die Arbeit unserer Gesellschaft, die fortschreitende Digitalisierung sowie über flexible Arbeitszeitmodelle und deren Kombinationsmöglichkeiten gegeben. Die Beantwortung der Forschungsfragen, welche den Schwerpunkt auf Arbeitszeitmodellen ohne Zimmerstunde, die Kommunikation des Dienstplanes sowie auf der Optimierung des Personaleinsatzes haben, erfolgt durch Literaturrecherche und Experteninterviews. Besonderes Augenmerk wurde dabei der Herausarbeitung von Unterschieden zwischen der Stadt- und Berggastronomie sowie der Gemeinschaftsverpflegung und Systemgastronomie geschenkt. Im Ergebnis enthält die Arbeit Ansatzpunkte, wie der Personaleinsatz in der Gastronomie optimiert werden kann und dadurch Kosten eingespart werden können.

Abstract: Die Lokalität befindet sich im charmanten Niederdorf in Zürich und ist seit fast 40 Jahren an einen Nachtclub vermietet. Der Mietvertrag läuft im Jahr 2019 ab und wird nicht weiter verlängert. Der Eigentümer, die Angelo Pfister AG, möchte nun die beiden Möglichkeiten, der Vermietung als Ladenlokal oder als Gastlokal, prüfen lassen, um die beste Alternative herauszufinden. Das Ziel dieser Bachelorarbeit ist es eine fundierte Entscheidungsgrundlage zu erstellen. Als Entscheidungsgrundlage dienen die Aufbereitung der aktuellen Marktsituation, Trends und aktuelle Entwicklungen in dem Quartier. Als Entscheidungskriterium soll vor allem die erzielbare Rendite dienen. In der Arbeit kamen eine fundierte Literaturrecherche sowie Experteninterviews zum Einsatz. Am Schluss der Bachelorarbeit wurden zwei Handlungsempfehlungen abgegeben, welche Aspekte von den Resultaten, Theorie und Interviews beinhalten

Abstract: RAUSCH is the producer of Swiss herbal hair and body care products available in pharmacies and drugstores. RAUSCH aims to enhance its brand awareness in its core and export markets. Entering the hotel market with RAUSCH’s herbal cosmetics would serve this purpose. However, the hotel amenities market is distinct from the pharmacy market and trends as well as competitors need to be analysed. A survey with 45 hotel participants was conducted. This Bachelor thesis identifies decision makers in relation to guest amenities, factors determining the decision making, product satisfaction and hotels’ willingness to change their amenity suppliers. Moreover, leading amenity suppliers are introduced. The aim of this thesis is to assist RAUSCH AG KREUZLINGEN with a market conception for its premium herbal amenities in the hotel industry. The IBT should give RAUSCH essential information in relation to a hotel market introduction. Finally, the study is a helping tool for RAUSCH to decide if the hotel market is worth targeting.

Abstract: When a guest visits a destination, he spends money for many different objects like accommodation, voyage or purchases. On this account, tourism is seen as an interdisciplinary branch with impact on several tourism related sectors. As Chur is the capital of the tourism canton of Grisons, the detection of this effect is of many companies’ interest. The thesis consists of three main parts. In the first section, an outline about general terms and different methods to evaluate tourism impact is given. Out of these findings, the applied method results. The second part deals with the methodology and explains the chosen model. Furthermore, the processes of the data collection, the evaluation of the questionnaires as well as the estimation of the missing values are illustrated. The third section of the paper presents the calculated steps, figures and results. Derived from this, the importance for Chur and the surveyed sectors are discussed and compared to the results of recent studies of Switzerland.

Abstract: The FerienArt Resort & Spa is a Swiss luxury hotel, which attaches great importance to sustainability. Their objective is to attract a younger guest segment between the age of 35 and 45 years. As more and more people spend much of their leisure time in social media, this medium may represent a big opportunity for their corporate communication. Therefore, this bachelor thesis highlights ways to strengthen an honest and authentic communication about sustainability with the target group through social media. Although literature on the topic of both sustainability and social media marketing exists, only little research has been conducted regarding the conflation of both topics. After a thorough literature review, two surveys are conducted and additional expert interviews as well as the evaluation of existing databases provide further insights. Finally, recommendations for the FerienArt Resort are given in form of a strategy concept, which provides practical implication possibilities.

Abstract: Day tourism is still known to be overshadowed by overnight stay tourism. However, in the highly competitive tourism industry, day tourism is becoming more and more important. Further, for different reasons, tourism around Lake Constance is mostly focused on the German lakeside. Nevertheless, this fact can have great potential for day tourism to St.Gallen. The overall scope of this Bachelor thesis is to make recommendations for St.Gallen about how to attract more day-trip visitors from the lakeside. The thesis consists of three main chapters. Firstly, the theoretical part discusses the topic of day-trip visitors and attraction management in order to assess visitors’ behaviour and aspects of city attractiveness. Secondly, in an empirical part, face-to-face visitor surveys were conducted so as to evaluate how St.Gallen is perceived by its visitors and by non-visitors interviewed in Friedrichshafen, Constance and Zurich. In addition, expert interviews in two well-known day tourism destinations were held, in order to make the case of St.Gallen comparable and to obtain insights for final suggestions. Finally, this paper combines theoretical issues with practical findings in order to make recommendations for St.Gallen.

Abstract: This paper examines how customer orientation can be implemented on the level of human resources management which is the implementation of a reward system based on nonfinancial measures such as customer satisfaction and loyalty. Therefore a model has been developed. The aim of this model is two fold: First, the model serves as a kind of hypothesis, as well as the structure for the paper. The model and therefore the thesis, consists of four main parts: In a first step, the Weisse Arena Group is introduced. The second step is to investigate the implementation of customer relationship management (CRM) in the Weisse Arena Group. For this part, CRM is explained and analysed on the case of the WAG. Third, a key factor for creating customer satisfaction is seen in the human resources of a company. In the fourth section, employee compensation systems and the linking of variable pay and nonfinancial measurments such as SERVQUAL, Web 2.0 and mystery shopper are the topics. Additionally, there is the last part which consists of key findings and an interview, conducted with the CRM and HRM responsibles in the WAG.

Abstract: Andermatt is an emerging alpine destination in the Swiss Alps. For the destination management organisation (DMO) of Andermatt it is vital to create a clear positioning. The DMO has decided to treat the segment of families with high priority and has therefore anchored this target group in their strategy. This Bachelor Thesis shows which measures would have to be taken in order to receive the label “Family Destination”, including specific recommendations for the development of new products. Furthermore, it is shown who the DMO could cooperate with to ensure a consistent development of the family segment. In several interviews, experts from destinations and other touristic organistions disclosed their experiences with the “Family Destination” label. A survey revealed preferences of families, and with the help of literature, the segment and travel trends were analysed in detail. All these findings have contributed to the recommendations given to the DMO of Andermatt.

Abstract: Climate change has been called the greatest challenge to sustainability of tourism in the 21st century. A real need for adaptation has been recognised for all tourism players in order to guarantee a sustainable future. However, concrete adaptation strategies hardly exist in the tourism industry. This discrepancy may be explained through the fact that climate change research mainly focuses on a global or regional scale, whereas tourism operators need location-specific information. This thesis seeks to bridge this gap by investigating the vulnerability to climate change of one particular Mediterranean resort – Hapimag, Scerne di Pineto in Italy – which has already faced several challenges connected to climate change. A specific vulnerability model for the resort has been developed based on Turner’s framework for vulnerability analysis. A qualitative multi-criterion indicator approach has been used to determine the different elements of the model. Data was gathered through literature review and expert interviews with climatologists and concerned managers from Hapimag. The data was analysed using a structuring content analysis. Finally, key vulnerabilities were identified and location-specific recommendations for adaptation and needs for innovation to respond to climate change were given.

Abstract: Schweiz Mobil provides the customer online tools like a website with an interactive map, a map-drawing tool and an app. The tools support the customer to plan a trip by non-motorized means of traffic. In order to increase the use of those tools, an enhancement with a view on the customer’s perspective and the characteristics of a touristic product is important. Additionally, trends in online communication are considered and an implementation of new tools is evaluated. Also usability plays an important role in order to comply with the customer’s expectations. Therefore, this topic is treated comprehensively and an own designed usability test is conducted. In order to stay up to date, a view on the competitors has to be considered; consequentially, in a benchmark analysis the online tools of Schweiz Mobil are compared with the relevant competitors. Finally, a service chain analysis reveals gaps, where the customer misses information in order to plan a trip completely.

Abstract: The Verkehrsverein Altendorf (VVA) is the local tourism and leisure organization that is responsible to make the village a more attractive living area. They organize a yearly Christmas Market and an event which takes place on the mountain right next to Altendorf. Additionally they support institutions and clubs of the village. This Individual Bachelor Thesis provides background knowledge and recommendations about future management and positioning strategies. Furthermore the affiliation of the association is discussed in detail and there are also recommendations about possible future courses of action. The thesis analyses the association’s current situation with regard to future opportunities. Therefore the background knowledge of the theory has been gained through desk research with a diverse literature review. Afterwards several experts have been conducted for interviews to obtain a more realistic view of the current situation.

Abstract: The purpose of the paper is to find out weather a Wild Water Park in Ilanz could alter the attractiveness of the destination in summer and under which circumstances such a project could be realized. This is done with a plausibility check out of which a «stop», «wait» or «go» decision is made. This decision is based on the following three main elements: • An analysis of the initial position which contains of explorations about the micro and macrolocation. Land use regulations, ownership and accessibility for the site of the Wild Water Park are described closer. • A tourism analysis which shows the demand and supply of tourism products in Ilanz. • A market analysis which gives indication about the demand for an offer like the Wild Water Park. This is mainly done with a trend analysis and a competition analysis. A rough concept of the Wild Water Park Ilanz presents how the park could look like. Critical success factors, financing possibilities and possible fields of conflicts are added. The Wild Water Park in Ilanz contains of a standing wave in the river for surfers and freestyle kayakers, an obstacle park in the river for wild water rafters and a camping ground.

Abstract: Das Thema, den Konsum von regionalen Produkten zu steigern, ist in aller Munde und gewinnt laufend an Bedeutung. Der Fokus dieser Arbeit wurde einerseits auf den Touristen gelegt, welcher seine Einkäufe überwiegend bei den nationalen und internationalen Konzernen tätigt und während seines Aufenthaltes in Vorarlberg wenig Bezug zu den regionalen Produkten und Spezialitäten aufbaut. Andererseits wird die Landwirtschaft thematisiert, welche in weiterer Folge nicht nur als Produzent fungieren, sondern, gemeinsam mit den Tourismusakteuren, auch wertvolle Angebote aus ihren Produkten und Dienstleistungen für die Vorarlberger Gäste entwickeln sollen. Das Ziel der Arbeit ist es, mithilfe der erhaltenen Informationen eine Handlungsempfehlung für Direkt Regional, sowie im Idealfall auch für die Tourismusregion Vorarlberg und deren Leistungsträger, abzugeben, damit der Konsum von regionalen Produkten im Tourismus in Vorarlberg gesteigert werden kann.

Abstract: The traditional relationship to distribution partners in the airline industry has been disrupted by the IATA initiative “New Distribution Capability” (NDC). The technology sets new standards in terms of distribution, linking partners such as travel agents directly to a carrier’s IT system and allowing real-time access to inventory and fares. In 2018, Swiss Int. Airlines has started to implement NDC into the business agent community in Switzerland. This development requires a change in booking behaviour on the part of the agent. Current booking figures, however, indicate hesitancy and resistance. This individual bachelor thesis aims to investigate whether an optimization in terms of information, training and support services can lead to an increase in NDC bookings. A case study approach was applied whereby a single agent was put into focus of the research. The findings were then corroborated with further agents in order to induce a proceeding analysis.

Abstract: Events are nowadays considered as a marketing promotion tool. In order to advertise the Repower AG, the marketing department of the energy company intends to carry out a summer event called the «Repower Business Run Series», which combines sports and business. The primary objective of this paper is to develop a basic concept for this event and to provide information concerning critical success factors. Consequently, the theoretical part involves noteworthy theories of the topics event and marketing. Besides this, the thesis gives an overview of existing studies about these themes. Furthermore, a benchmark study of different existing business running events is done on the basis of expert interviews and secondary data analysis. Out of the study results the concept for the «Repower Business Run Series» is developed, which includes two possible varieties. Thus, the different varieties are evaluated and critical success factors are shown. Afterwards, conclusion including recommendations, limitations and further research present the end of this paper, which is completed with personal opinions given by the author.

Abstract: Gay and lesbian travel is a niche product in the tourism industry. Since a few years Switzerland engages in this market mainly in the United States and the United Kingdom. Often marketers and tourism suppliers are not aware of the specialities that come along with targeting the segment of gays and lesbians and how to reach them effectively. The paper is made up of mainly two parts. The first section gives an overview on the segment, its motives to travel and its behavioural patterns. Derived from those characteristics, certain service requirements for the US and UK gay community coming to Switzerland are developed. Furthermore specialities in marketing to this group are indicated with a short description of what actions have been taken already in Switzerland concerning attracting gay and lesbian travellers. The second section of the paper covers practical examples of already established gay events both, internationally and nationally with the focus on winter tourism. Well known ski weeks in Whistler, Canada and Lenzerheide, Switzerland serve as an example of how to approach this niche market. Within the last section of this paper the Arosa Gay Ski Week, the biggest gay ski event in Switzerland, and its future prospects are described.

Abstract: Corporate social responsibility (CSR) has become a popular topic in today’s business world, it is widely recognized as a value-adding factor. Simultaneously, sports has partly become a business. Therefore, It seems fair to ask how ideas and measures regarding CSR can be converted from generic business to the sports industry and to what extent this has been done. In the course of this bachelor thesis, different interpretations and definitions regarding CSR are pointed out in the literature review. Interviewed experts from sports federations, sports events and sports clubs explain how concepts focusing on social responsibility can be implemented and suggest improvements. The gathered information is then used to formulate possible CSR strategies for sports clubs. Benefits and difficulties are highlighted with a particular focus on the fringe sport floorball. In a final step, recommendations for UHC Alligator Malans are deduced from the findings.

Abstract: E-Recruiting is a method for companies to staff job vacancies by using modern information technology. This paper investigates the implementation of an electronic recruiting system for Swiss International Air Lines, one of the leading European airline carriers. The first part of the bachelor thesis identifies the different processes of human resource management by providing an integrated HRM model. The HRM sub-process recruiting is further defined and divided into traditional and modern recruiting methods. Short descriptions of innovative E-Recruiting instruments complete the first part of the bachelor thesis. A case study elaborates the current and the target recruiting processes at Swiss International Air Lines. The comparison of the processes contributes findings to optimize the recruiting process for better usability. Afterwards 7 external E-Recruiting system suppliers are compared. The last part of the thesis covers an implementation plan which defines the objectives, the target groups, the project team, the strategy and the time frame of the project implementation.

Abstract: Die MICE Industrie ist eine stetig wachsende Brache und ein lukrativer Markt für den Schweizer Tourismus. Die Angebotsseite ist heutzutage so vielfältig, dass den Kunden und Kundinnen alle Wünsche erfüllt werden können. Dies bedeutet jedoch auch, dass die Konkurrenz innerhalb des Marktes sehr gross ist und es immer schwieriger wird, sich von der Masse abzuheben. In dieser Bachelorarbeit werden mit Hilfe von Experteninterviews verschiedene Faktoren ermittelt, welche massgebend zum Erfolg eines Unternehmens in der MICE Branche beitragen. Des Weiteren werden durch eine Onlineumfrage die verschiedenen Kundenbedürfnisse beim Planen eines Geschäftsanlasses ermittelt. Die erarbeiteten Erfolgsfaktoren und Kundenwünsche dienen als Grundlage für die Entwicklung eines Erfolgskonzepts für MICE Betriebe in der Deutschschweiz und für die Ausarbeitung von passenden Massnahmen zur Umsetzung.

Abstract: Audiovisual productions, such as feature films or TV shows, have attracted the attention of many countries and regions, as they have proven to have significant impacts on the economy and employment, the domestic film industry, tourism and the image of a region or country. Placing a destination in a film is seen as the ultimate form of product placement, as well as miracle cure for ailing destinations. In order to capitalize on this fast-growing phenomenon, more and more countries and regions are establishing film commissions, which promote and develop filming activity within the jurisdiction. The goal of this thesis is to develop a business model for Switzerland’s national film commission, Film Location Switzerland. In a first step, the impacts of audiovisual productions and their main beneficiaries will be identified, followed by an exploitation of a business model framework. Combining these insights with interviews with stakeholders, international film commissions and experts, a possible business model for Film Location Switzerland will be discussed, and recommendations for its implementation will be given.

Abstract: Die Appenzeller Bahnen AG (AB) betreiben 6 Bahnlinien, welche durch 4 Kantone führen. Darunter befindet sich die Zahnradbahnlinie Rheineck-Walzenhausen (RhW). Der Kostendeckungsgrad ist zurzeit ungenügend und die Auslastung geprägt durch Schwankungen. Die AB beabsichtigen in der Folge bei der Firma Stadler Rail AG eine vollautomatische Adhäsions- und Zahnradbahn zu bestellen und diese per 2026 in Betrieb zu nehmen. Das Fahrzeug der Linie RhW fährt damit führerlos. Diese Bahnlösung ist weltweit erstmalig und bedarf eines adäquaten Marketings. Im Rahmen dieser Bachelorthesis wird ein Marketingkonzept für die Einführung der neuen Zahnradbahn erstellt. Das Bahnunternehmen und das aktuelle Marketing werden analysiert und Zielgruppen sowie Märkte identifiziert. Das Marketingkonzept basiert auf der bestehenden Literatur und den Erkenntnissen aus den Interviews, die mit Marketingexperten aus Bahn- und Busunternehmungen durchgeführt werden.

Abstract: The management of processes, especially in the hospitality industry, is getting more and more important in these days. The common «star»-classification, which is used for hotels internationally has slowly but surely disused. As the product delivered by hospitality businesses are produced and consumed simultaneously, smooth processes are indispensable. The aim of this research paper is the analysis of the new resort model, which is unique in Switzerland, concerning its processes. It highlights the business and management processes conducted in the lodging division and investigates implications of the new resort model on those. Furthermore, the processes are analysed concerning optimisation potential in terms of quality and time. The literature review is supplemented with qualitative interviews with the resort staff as well as an expert from the hotel software industry. Finally, recommendations for business process optimisation as well as literature recommendations for the composition of management processes at the PRIVÀ Alpine Lodge are given.

Abstract: Bandara VR GmbH is a virtual reality content studio. They produce content in 3D and 360°, which enables the viewer to be immersed in another world. This offers a new way of storytelling and a truly overwhelming experience. Virtual reality is a growing market field and a promising tool to use in the tourism market in Switzerland. The usage of virtual reality content is seen as a trend, which is assumed to be increasing in importance in the not too distant future. This thesis will therefore focus on a highly current topic. This bachelor thesis analyses virtual reality and its opportunities and challenges in the tourism industry. It provides background information about several marketing approaches where virtual reality could be used and thereby customer behaviour influenced. To receive information from different points of view, interviews with opinion leaders in the field of digital implementation, communications and consumer consulting will be carried out.

Abstract: Samsung Hall is the latest event centre in Switzerland and is situated near Zurich, exactly in Stettbach. They opened in January 2017 and have a capacity of 5’000 customers. The centre offers three different rooms which can be booked by external clients. The sound, light and video equipment is state-of-the-art. The purpose of this Bachelor Thesis is to find out how the new event infrastructure ‘Samsung Hall’ is an enrichment for the city Stettbach itself and what the customers think about the new building. Moreover, it shows where the guests live and therefore, with which mean of transport they arrive at the Samsung Hall. Furthermore, the main target is to promote the public transport. To receive all these results, online surveys are sent to visitors who attended already an event and meetings with Co-operators like the City Dübendorf, which is responsible for all regulations, OE Investigation, which is responsible for the traffic regulations and SBB will be held.

Abstract: Nowadays, a lot of companies organise meetings outside of their own office because they just don’t have enough space within their own facilities to either ensure a strong coherence within the team or to escape for once from the daily business life. The Casinotheater Winterthur provides companies with different possibilities to hold such a meeting or workshop within its complex. The purpose of this Individual Bachelor Thesis is to help Casinotheater Winterthur to gain more out of their attendance at SuisseEMEX’12 where they want to promote its facilities. SuisseEMEX is Switzerland’s leading B2B trade show for marketing, communication, events and promotion. Opinions that electronic media replaces fairs are often heard. But they are not yet true. For the majority of industries, fairs are still very important to address the already existing but mainly new target groups. After an extended benchmark analysis a custome-made fair concept for Casinotheater Winterthur was elaborated. The literature review contains a survey with potential clients of Casinotheater Winterthur to find out their expectations when it comes to organising a meeting in an external company.

Abstract: Performances for children and families from a theatre’s perspective can still be seen as niche products in the leisure industry. As children are the consumers of tomorrow, the question arises whether they create a promising customer segment in the future. The topic of the bachelor thesis is based on the case of the Casinotheater in Winterthur and is additionally discussed more broadly. The reason for this is the fact that the Casinotheater Winterthur AG acts as a coproducer of children’s plays which additionally go on tour. The paper consists of mainly two parts. Firstly, as there is no adequate theory existing, the literature review gives an overview on surrounding topics such as the customer retention, the consumer behaviour, the leisure and theatre industry, the children’s marketing, and the sponsoring to create a basis for the research. The second section consists of the findings of a survey which was conducted, complemented by remarks from experts. As a result this bachelor thesis will show the benefits a theatre has by providing plays for children.

Abstract: Swiss International Air Lines is the major airline of Switzerland and one of the key players in the European airline industry. The airline offers numerous national as well as international flight routes, being specialised on the so-called long-haul business. Swiss traditionally stands up for an outstanding image, recognised all over the world for its high-quality service provided. However, nowadays, the airline is struggling due to the strong competition it faces, especially from the low-cost carriers. This Bachelor Thesis deals with the question how a price change affects the image of an airline, providing valuable findings and recommendations to improve the actual perception of Swiss in the mindset of its customers and, as a consequence, generate a higher revenue. In order to reach that, several empirical tools such as a survey, two expert interviews as well as a real-time price experiment were applied within this scientific paper.

Abstract: Die Logiernächte in Graubünden sind in den letzten fünf Jahren stagniert und oder gesunken. Graubünden Ferien möchte aus diesem Grund neue Gäste nach Graubünden bringen und zusätzliche Logiernächte generieren um den Tourismus Kanton Graubünden wieder auf die Sprünge zu helfen. Da die Anzahl an rennradfahrenden Gästen in Graubünden in den letzten Jahren deutlich zugenommen hat, sieht Graubünden Ferien (GRF) ein grosses Potenzial für die Zukunft in diesem Segment. Mit Hilfe von Marketing Aktivitäten und einer zielgruppenorientierten Angebotsgestaltung durch Graubünden Ferien sollen weitere Logiernächte für Graubünden generiert werden. Um die Angebote und die Marketing Aktivitäten zielgruppengerecht zu gestalten, wird in dieser Bachelorarbeit eine umfassende Zielgruppenanalyse unter Rennradfahrern anhand einer quantitativen Umfrage durchgeführt. Basierend auf den Erkenntnissen der Umfrage und der Literaturrecherche wird ein Vermarktungsleitfaden für das Segment Rennradfahren erstellt.

Abstract: The gastronomy industry has become a highly competitive sector in the last years. Due to this, customers can choose out of many restaurant providers offering similar products. This situation raises the question, how to survive in such a saturated market. The Restaurant Acqua in Zürich is management by the Freddy Burger Management and faces exactly this question. The aim of this paper is to reveal the positioning and image of the Restaurant Acqua to find out the reasons for guest shortage especially in the months of winter. The target group are business guests working in the area around the Acqua. It is tried to find out their expectations of a positive dining experience and their opinion about the venue, to make the Acqua more attractive for business guests and their needs.

Abstract: Der Oberaargau ist eine weniger bekannte Region im Schweizer Mittelland. Die Region verfügt über 15 verschiedene Themenwege und bietet somit ein touristisches Angebot an, jedoch noch mit Potential zur Ergänzung. Die Qualität der vorhandenen Themenwege unterscheidet sich stark, da die Wege keinen spezifischen Anforderungen gerecht werden müssen.  Diese Bachelorarbeit untersucht die verschiedenen Qualitätsaspekte von Themenwegen und deren Wichtigkeit für die Besucher. Des Weiteren wird untersucht mit welchen Massnahmen die Themenwege Wertschöpfung für die Region generieren können. Durch Forschung in Fachliteratur und selbstdurchgeführten, semistrukturierten Experteninterviews, welche auch ein Benchmarkings umfassen, werden wichtige Qualitätsaspekte, mögliche Strategien zur Wertschöpfungsgenerierung und ein Umsetzungskonzept erarbeitet. Das Umsetzungskonzept hilft bei bestehenden oder zukünftigen Themenwegen diese optimal entwickeln zu können.

Abstract: Die strukturschwachen Räume in der Schweiz kämpfen gegen die Folgen der kontinuierlichen Abwanderung und dem damit einhergehenden kulturellen Verlust. Die Aufrechterhaltung der dezentralen Besiedlungsstruktur ist nach wie vor ein strategisches Ziel der Schweiz. Aufgrund dieser Problemstellungen entsteht für das Calancatal die Notwendigkeit neue Entwicklungswege einzuschlagen. Das Tal war in den vergangenen Jahren oft betroffen von Diskussionen in Bezug auf den Rückzug aus Randregionen. Die Zukunft der Randregionen in der Schweiz hat auf verschiedene Sektoren grosse Auswirkungen. Für die zukünftige Entwicklungsstrategie des Calancatals sollte die Bedeutung der lokalen Akteure hinterfragt werden. Die Arbeit hatte zum Ziel, kritische Faktoren, welche die Regional- und Tourismusentwicklung von peripheren alpinen Regionen beeinflussen, zu untersuchen. Der Schwerpunkt wird dabei auf den Einfluss der lokalen Akteure auf die Regional- und Tourismusentwicklung gelegt.

Abstract: The Rhaetian Railway is the biggest alpine transportation company in Switzerland, well-known for its touristic products. It is also one of the most important employers in the Canton of Grisons. In the context of demographic developments and of changing attitudes towards the working life, the importance of work-life balance is increasing. Therefore, the core research issue of the thesis focusses on the opportunities and threats resulting from part-time working models. It is examined how the Rhaetian Railway could benefit from such models for the recruitment and the retention of qualified personnel. To gain a profound insight into what criteria could enhance or hinder the implementation of part-time, qualitative interviews with staff from different departments and with external experts were conducted. Based on the findings, the thesis provides recommendations on how to implement part-time working models successfully in order to be an attractive employer in a competitive labour market.

Abstract: Over the past decades, Asia has experienced a strong economic boom along with a rapidly growing population. A development that has turned Asia into a highly attractive market for the international tourism industry. In the foreseeable future, the young Generation Z is expected to experience a significant increase in their international travel activity as a result of rising incomes and a higher level of education. This generation differs greatly from their parents, which is also reflected in a changed travel behavior. The aim of this Bachelor Thesis is to explore the potential travel behavior of the Asian Generation Z in Swiss mountain destinations based on the case of Davos-Klosters. With this goal, interviews with representatives of the Generation Z from Singapore are conducted to explore their needs and expectations with regards to travel in Swiss mountain destinations. Based on that, critical success factors for addressing the target group of Generation Z are identified.

Abstract: Nowadays events are part of the daily live and especially in summer open air music festivals mushroom all over, especially festivals became more and more an important part of many people’s summer activities for young and old and therefore the demand for all kind of festivals is rising and rising. This bachelor thesis picks out one festival and analyzes how the whole organization is done. With the help of in-depth interviews the most important parts of the five phases model from project/event management will be gathered and integrated into a new and especially shorter form of the mentioned model. Based on the new model, recommendations will be done for an improved organization process of the Elements of Rock.

Abstract: Since 2015, Helvetia has been a sponsor of the Open Air Basel. During this three day event Helvetia is present on site and has a space within the festival area where the company presents itself to visitors. With this engagement, Helvetia aims at increasing the awareness level of the younger generation in Basel. However, finding an appropriate appearance which suits the visitors of the Open Air is seen as a challenge. Moreover, a concept which fits the sponsor's and the Open Air's expectations is needed. This Bachelor Thesis analyses the customer perception of Helvetia's sponsorship concept at the Open Air Basel. The perception of the target group is assessed and analysed via an online survey. The aim of this thesis is to analyse how visitors perceive Helvetia as a sponsor and to derive a suitable appearance for Helvetia. Moreover, the findings lead to recommendations on Helvetia's future sponsorship concept.

Abstract: Information and communication technologies (ICT) are subject to high expectations. In tourism, where information is a crucial success factor, technological applications provide tremendous opportunities regarding the guidance of visitors. In addition, audiovisual devices have the potential to create unforgettable experiences. The current debate in the field of ICT in tourism centers on the use of mobile technologies in tourism. Thereby, the dynamic development in the field of mobile technology makes it very difficult for DMOs to find a solution that suits the actual situation of the destination. The aim of the paper is to develop a concept for an audiovisual information- and guiding system for the international tourist destination Lake Constance. The paper is divided into three main parts: In the first part, the possibilities of audiovisual guiding and a number of currently used guiding devices are introduced. The second part deals with the context of the destination Lake Constance in order to determine the applicability of different solutions. And finally, the third part describes a possible scenario and provides an action plan for the implementation of a destination-wide audiovisual system.

Abstract: In the deregulated airline industry carriers can compete either by implementing a low cost structure or by service excellence. Product and service offerings have become heterogeneous and airlines have difficulties to preserve a sustainable USP. Thus, a strong brand positioning and a good image have become imperative in such a challenging market environment. Strong brand positioning, however, requires coherent product and service offerings, which support the brand identity and lead to an enhanced customer value. This bachelor thesis highlights the theoretical background of SWISS’s branding approach and how the carrier’s product and service could be adapted to embody the company’s core values. In addition, the literature findings are discussed with experts from SWISS. In a second step, a passenger survey was conducted in order to understand and gain access to the customer’s point of view. In a third step, interviews with aviation experts from around the world were carried out in order to cross-check and analyse prior findings. Finally, recommendations for SWISS are deduced from prior findings.

Abstract: The non-profit association Futouris is committed to a sustainable development of the travel industry. This is mainly realised through various projects around the world. One of these projects was implemented with the introduction of a binding standard for sustainable lodges in the coherent Kavango Zambezi Transfrontier Conservation Area. However, to ensure the long-term benefits of such initiatives, ongoing revisions and improvements are essential. Thus, this bachelor thesis assesses the entire project and provides a concrete guideline for its continuation. Based on a broad literature research and expert interviews, both the implementation and the results are evaluated. The benefits for the individual stakeholders are discussed and the challenges during and after the implementation of the project are identified. On the basis of these findings, the bachelor thesis elaborates future approaches for the further course of the project and presents possible suggestions for improvement.

Abstract: The MICE sector (Meetings, Incentives, Events, and Congresses) is a crucial part in the tourism industry. Due to the fact that the demand for having meetings is not dependant on the economical downturns, it is a growing business. Furthermore, communication and the exchange of information are crucial in any time and in any branch. According to the number of participants who attend a meeting, incentive, event or a congress, the question where and how those visitors might be accommodated is important. However, many hotels which completely focus on this market and provide meeting and congress rooms with the needed equipment already exist. But it requires more than just providing accommodation facilities and meeting rooms. Especially for a hotel which attracts different target groups and would like to launch MICE as their secondary business. Therefore, I am going to analyse what is already known about the requirement of such guests. Moreover, the practical part is about comparing the offers and services of hotels that are established in this market. Furthermore, I am going to write about the needs of distribution partners and customers to provide a holistic view to position and to give recommendation to the Hotel Kulm.

Abstract: In today’s competitive environment more and more enterprises cooperate to reach competitive advantages. Non-motorised traffic is unique in Switzerland as no other country has such a dense network. Therefore, it is essential to provide touristic products which include bidirectional public transport. The goal of this individual bachelor thesis is to find new ways to strengthen the cooperation between SBB, Thurbo and Ostschweiz Tourism. The paper is structured in three main parts. The first part consists of a profound research on secondary data. This is followed by a situation analysis that allows evaluating the relationship between SBB, Thurbo and Ostschweiz Tourism. The research analysis is based on eleven expert interviews conducted by the author. In addition, a SWOT analysis is realised to outline the strengths, weaknesses, opportunities and threats of the cooperation between SBB, Thurbo and Ostschweiz Tourism. Possible common activities will be discussed in the final part. In summary, the thesis aims to intensify the cooperation between SBB, Thurbo and Ostschweiz Tourism through common activities.

Abstract: There has been extensive research on consumer behaviour and the decision-making process of consumers in tourism and in aviation as visible in many theories and models. However, many of these theories neglect the complex nature of tourism products, the emotional involvement of consumers and at times irrational decision-making. The aim of this bachelor thesis is to provide an understanding of the emotional factors involved in the decision-making process of aviation consumers in prospect of humankind’s fascination with flying. The assessment of factors that fascinate people about flying is gained out of a combination of theoretical knowledge based on existent literature, a short quantitative survey and individual interviews with people that have a passion for flying as well as flying-opposed individuals. The research intends to support the aviation industry in understanding their consumers and their emotional involvement better in the future.

Abstract: In den vergangenen Jahren nahmen die Lenzerheide Bergbahnen mit verschiedenen Projekten zur Energieoptimierung schweizweit eine Pionierrolle in der ökologisch nachhaltigen Entwicklung von Bergbahnunternehmen ein. Dieses Engagement ist aber bislang nur einer kleinen Öffentlichkeit bekannt, deshalb sollen die Gäste nun mit einem neuen Themenweg darüber informiert werden und gleichzeitig ein neues Sommerangebot geschaffen werden. Diese Bachelorarbeit liefert ein Umsetzungskonzept zu diesem Vorhaben. Sie definiert die Zielgruppen des Weges, beinhaltet Empfehlungen zu Streckenverlauf, Inhalt sowie Umsetzungsform und zeigt ferner Finanzierungsvarianten und das weitere Vorgehen des Projektes auf. Zur Beantwortung der vielfältigen Fragestellungen, welche die Planung eines solchen Projektes mit sich bringt, wurden verschiedene Methoden gewählt. So basiert das Konzept nebst der Fachliteratur von ausgewiesenen Themenwegexperten auf Interviews und Auskünften von Fachpersonen sowie auf der Begehung und der Analyse von bestehenden Themenwegen und des geplanten Zielgebietes.

Abstract: World Vision supports underprivileged children worldwide to allow them to live a life in freedom and dignity. As the tourism industry is a global business with enormous growth rates, it is affecting children as well. Negative effects comprise for example the commercial sexual exploitation of children by tourists, be it the prevalent travel purpose or just out of opportunity. This thesis will critically analyse the current situation and consequences of children being sexually exploited in the tourism industry, as well as evaluate the various efforts and measures from diverse sides to solve the problem, like the legal framework, the response from the tourism industry and the private sector as well as from side of the civil society. Concluding the thesis, recommendations for a future improvement of the situation are made based not only on research, but also on an interview with an expert for sustainable development in the tourism industry.

Abstract: With the development of the Internet, the way how consumers gather information about a brand and its offers has changed. Platforms such as corporate blogs or customer review sites serve as sources for consumers to collect information for their purchase decision. The eventerlebnis GmbH is an event organiser primarily offering team building, corporate events and activities for company outings. Its current social media appearance includes a Facebook and Google profile as well as a corporate blog, which however is not regularly used. Currently, the eventerlebnis GmbH does not encourage its customers to submit reviews. Therefore, the available potential in making use of a blog and customer reviews is not yet fully exploit. This Bachelor Thesis provides an insight into the benefits of online customer reviews as well as a corporate blog for the eventerlebnis GmbH. Furthermore, different approaches on how to integrate both tools into the company’s website are evaluated and recommended.

Abstract: The fast development of information communication technologies and the introduction of the Internet have changed the way consumers buy products or services. Analysing the newly implemented e-ticketing system at the Zoo Zürich is therefore vital. This bachelor thesis includes a theoretical section, discussing contemporary literature to the topic, an evaluation of e-ticketing systems at comparable leisure companies, an analysing part of the existing e-ticketing system at the Zoo Zürich, and finally a conclusion and recommendation part. Although e-ticketing already exists for more than 15 years, only limited literature is available concerning leisure industry examples, even less for Zoos. Hence, one objective of this research paper was to analyse satisfaction of customers using e-ticketing at the Zoo Zürich and to detect improvement opportunities. To indentify this, an online and an on-site survey have been developed and 148 questionnaires were collected. Findings of the evaluation of comparable leisure companies and this research have then been used to derive recommendations for the Zoo Zürich. In summary, this thesis complements the existing knowledge about e-ticketing at leisure institutions and generates implications for future development at the Zoo Zürich.

Abstract: Besides the traditional, governmentally initiated funding of public art, the private industry increasingly engages in this field, too. Companies invest in and exhibit public art in their name; entrepreneurial endeavor in public art of such sort serves a direct aim: The corporations intend to profit from the arts’ positive attributes. Public art becomes a marketing tool, enhancing competitive advantages. The thesis surveys the case of SL, Stockholm’s public transport provider. The company’s public art engagement «Art in the Stockholm Metro», a unique underground visual art collection, embellishes the metro environment. SL seeks to increase perceived company value and fulfill its business vision through communicating the art and linking it to its brand. The thesis evaluates the feasibility of this objective and provides suggestions for effective operation with the art. A first part documents the characteristics of public art, art marketing and corporate art engagement in the literature. Next, the thesis examines the organization and «Art in the Stockholm Metro» in detail. Lastly, three interviews with experts and an email survey deliver primary data to verify the hypothesis and locate potential for further success.

Abstract: In the recent years, the resort in Fiesch faced a strong decrease of overnight stays due to an inappropriate marketing strategy and the European economic situation. The aim is to add value and relaunch the resort. Therefore, a new event business segment shall be developed. This Bachelor Thesis takes a look on the events industry and various types of events. Based on concepts presented in the literature and a thorough analysis of the company????s situation, opportunities and event-market segments are presented and realistic event ideas are proposed. Towards the main objective, which is proposing new products for meetings and events, an extensive literature review is performed. Insights from this review are complemented by case studies and utilized to develop new product concepts for the resort. In addition, the results of two expert interviews strengthen the arguments outlined in this thesis. To conclude, recommendations for the resort are deduced from our findings.

Abstract: Driven by changing quality perception of hotel guests and the highly competitive environment of the hotel industry, Swiss hotels are forced to strengthen their service and quality management. The overall goal of this thesis is to provide service and quality management improvements based on the Q2 for the Parkhotel Beau Site. The thesis is divided into four parts. The first section, the theoretical basis, concludes with a theoretical claim which states theoretical requirements for a successful service and quality management in a hotel such as the Beau Site. The second section, the benchmark analysis and best practice, concludes with a benchmark claim which states practical requirements for a successful service and quality management in a hotel such as the Beau Site. The case of the Parkhotel Beau Site, as the third section, is an analysis with the aim, firstly of giving an overview of the hotel and working environment and secondly, discover potential service and quality improvement fields of the Beau Site. By using the relevant information and models of the three previous parts, the fourth section, recommendation and measures, delivers a concrete strategy in how the Beau Site can improve its service and quality management.

Abstract: Die edelline ag ist ein Veranstalter von Erlebnisreisen und steht für flexible und qualitative Reiseangebote mit Insidern. Mit dem Anstieg der Verkaufszahlen von E-Bikes, hat sich die edelline ag dazu entschieden, eine neue Reise speziell für E-Bike Fahrer und Fahrerinnen in ihr Angebot aufzunehmen. Da bislang noch keine derartige Reise in ihrem Reisekatalog vorhanden ist, stellt die Vermarktung dieses Angebots eine Herausforderung dar. Diese Bachelorarbeit beinhaltet Handlungsempfehlungen für die Umsetzung des Marketings für die E-Bike Reise im Engadin. Zudem werden spezifische Vorschläge für Partnerschaften im Bereich der Informationsbeschaffung, der Durchführung und der Vermarktung der Reise gemacht. Alle diese Ansätze basieren auf einer umfassenden Marktanalyse, dem Austausch mit der edelline ag und Experten aus verschiedensten Sektoren sowie der Auswertung einer Marktumfrage die spezifisch auf die E-Bike Reise bezogen ist.