Creative Media and Digital Innovation International Exchange Program

Are we ready for responsibility? Immerse yourself in the complex world of AI ethics. Our seminar deals with the moral challenges and opportunities of artificial intelligence and familiarises you with the technologies behind it and how they work. Explore the future of artificial intelligence in a specific societal context (e.g. education system and labour market, medicine and health, journalism and (social) media, security, law and order. Critically reflect on how this new technology is influencing and changing areas of our lives.

This on-demand seminar is divided into three parts: In the first part, students learn relevant technical basics regarding data collection, production and use through artificial intelligence and are familiarised with fundamental ethical issues. In the second part, students work out which AI technologies are already being used or are to be used in a specific area of society, how the technologies are changing the selected area and what opportunities and risks this entails for individuals and society. In the third part of the seminar, students use the knowledge they have gained to develop ideas on what a functional and fair AI-supported future could look like in the chosen area and how this can be achieved. Finally, the concepts developed are prepared in a multimedia format (e.g. as a podcast, YouTube video or TikTok reel) and published.

In this module, students create and individually publish a multimedia product that includes an experimental element. They are free to choose any topic, form, and technology. Depending on their chosen product, they may work as reporters, researchers, photographers, filmmakers, illustrators, or presenters. During coaching sessions, they can receive support and feedback on the conception and realization of their product.

The course enables students to experiment with interactive media installations and immersive design. The TouchDesigner is used to develop customisable prototypes in real time that create artistic and technical solutions for events, interactive media and motion design. Students will understand the communication between different media components and acquire basic skills in visual programming. They can develop flexible, artistic-technical prototypes and adapt them in real time. They also acquire interface skills between event, interactive media and motion design, with a special focus on touch designers.

Storytelling reaches back to the beginnings of human history and has ever-limitless potential for reinvention in the present, especially when combined with the forms, tools and techniques of our digital era. In this module, we will explore the creative possibilities of your own narrative ideas combined with multiple media. Concept development, audio recording and editing, sound design, photo shooting, photo editing, video production and video postproduction will all be put to use. You'll get to understand these media forms not only in a technical way, but also in their conceptual and historical context as well. In order to tell stories, you'll learn and use software within the Adobe Creative Cloud group of applications, such as Audition, Photoshop, Premiere and more.

Successful communication begins with understanding ourselves. Culture is fundamental to the way we orient ourselves in the world and helps provide a common world view from which we communicate. Understanding what we hold in common and where we have to stretch ourselves is the key to successful exchange as the world continues to move closer together. 

Thanks to new technologies, everyone from the international business leader to even the local craftsperson is working and living more globally. This contact may eventually help us to communicate and understand each other better, but meanwhile exposes our cultural blind spots.  This module will help us develop a more subtle awareness of our own cultural and mental constructs and improve our communication with others as the world becomes more and more interconnected.

In this new module, you will learn how AI and machine learning can be effectively integrated into design and innovation processes. You'll explore how to use AI as a co-creation partner (via no/low-code platforms) to boost the potential for creative and human-centred solutions. Throughout the module, you will develop your own prototype for AI-driven innovation and experiment with selected algorithms and models applied to real-world challenges and datasets.

Many digital businesses fail because they struggle to connect with customers. This hands-on module teaches students how to sell digital products effectively, craft a compelling sales story, use the right sales channels, and negotiate in B2B contexts. The goal is to develop a personal Sales Playbook based on real business cases – with direct application to future careers.