Creative Media and Digital Innovation
Creative Media & Digital Innovation Exchange Program
In the autumn semester, the University of Applied Sciences of the Grisons offers a 30 ECTS English-taught programme for exchange students 'Creative Media and Digital Innovation'. Incoming students will be able to benefit from a unique study programme combining courses from the fields of Multimedia Production and Digital Business Management.
Courses
Convergent Production
In this module, students develop and publish – individually or in small groups – a multimedia product incorporating an experimental component. Topic, format, and technological framework are freely selectable.
Depending on the chosen project, students assume roles such as reporter, researcher, photographer, filmmaker, illustrator, designer, programmer, or presenter. Structured coaching sessions provide ongoing supervision, critical feedback, and targeted support throughout the conceptualization and production phases.
Digital Storytelling
Storytelling reaches back to the beginnings of human history and has ever-limitless potential for reinvention in the present, especially when combined with the forms, tools and techniques of our digital era. In this module, we will explore the creative possibilities of your own narrative ideas combined with multiple media. Concept development, audio recording and editing, sound design, photo shooting, photo editing, video production and video postproduction will all be put to use. You'll get to understand these media forms not only in a technical way, but also in their conceptual and historical context as well. In order to tell stories, you'll learn and use software within the Adobe Creative Cloud group of applications, such as Audition, Photoshop, Premiere and more.
Enhancing Productivity using AI Tools
This module introduces students to practical ways of improving academic and professional productivity through the use of AI tools. Students will explore a range of AI agents for tasks such as research, writing, data analysis, brainstorming, automation, and project management. By the end of the module, students will be able to integrate multiple AI agents into their daily study and work routines to save time, enhance creativity, and make more informed decisions.
International and Intercultural Communication
Successful communication begins with understanding ourselves. Culture is fundamental to the way we orient ourselves in the world and helps provide a common world view from which we communicate. Understanding what we hold in common and where we have to stretch ourselves is the key to successful exchange as the world continues to move closer together.
Thanks to new technologies, everyone from the international business leader to even the local craftsperson is working and living more globally. This contact may eventually help us to communicate and understand each other better, but meanwhile exposes our cultural blind spots. This module will help us develop a more subtle awareness of our own cultural and mental constructs and improve our communication with others as the world becomes more and more interconnected.
Make it Sound
In this module, students learn to use Cubase as a professional Digital Audio Workstation to produce music and develop sound design projects. They explore the complete production workflow from recording and editing to arranging, mixing, and exporting final audio works. No special knowledge is required.
Sales in Digital Business
Many digital businesses fail because they struggle to connect with customers. This hands-on module teaches students how to sell digital products effectively, craft a compelling sales story, use the right sales channels, and negotiate in B2B contexts. The goal is to develop a personal Sales Playbook based on real business cases – with direct application to future careers.
Sketch & Write
This module teaches students to use sketching as a tool for thinking and developing ideas, rather than just for representation. Students learn to use visual strategies to observe, analyse and refine concepts across disciplines. Creativity is viewed as a process that fosters curiosity, reflection and productive interaction. Creative writing methods help students to integrate text and visuals, and to articulate design decisions clearly.
Living in Chur
Apart from a unique study programme in a professional, modern environment, a stay at the University of Applied Sciences of the Grisons offers students the opportunity to live in a stunning region with over 1,000 mountains, 150 valleys and 615 lakes. Only a couple of minutes from the campus is Brambrüesch mountain, an ideal area for hiking, biking and skiing. There are regular buses and trains between Chur and the manifold mountain areas of the Grisons, which are loved by tourists from around the world. Chur has numerous museums, restaurants and cafés as well as plenty of bars to meet up with friends and enjoy the lively city's exciting nightlife. Furthermore, Switzerland’s location in the heart of Europe makes it an ideal base for city trips to Zurich, Munich, Milan or Paris.
Application and advice
Do you have any questions about the study programme? Would you like any advice, or are you still unsure? Do you have any administrative questions? We will be happy to help you.
E-mail: international.office@clutterfhgr.ch
Phone: +41 81 286 24 29