Abschlussarbeiten Bachelorstudium Tourismus - FH Graubünden

Abstract: Swiss Tennis launches a community platform which brings together recreational players, tennis clubs and sponsors. The platform will enable bookings of tennis courts and tennis instructors in Switzerland, organisation of events, exchange of advice and ideas, appointments among tennis players and exclusive offers from sponsors. Moreover, the platform will allow content marketing activities created by sponsors. Therefore, this Bachelor Thesis analyses how content marketing can be used in sports sponsorship in the case of Swiss Tennis and its community platform. Furthermore, it describes how sponsors can benefit from content marketing and how content can be defined in order to comply the interests of the target group. Consequently, two companies with an extensive content marketing strategy are analysed and evaluated according to different models which are explained in the methodology of the thesis. Additionally, recommendations for Swiss Tennis and its community platform are made.

Abstract: Based at Zurich Airport, Edelweiss is a member of the Lufthansa Group and Switzerland`s leading leisure travel airline. For some time now, the company has experienced strong growth and has greatly expanded its network and fleet. Therefore, Edelweiss is in an ongoing transformation process and faces various challenges within the airline industry. The aim of the thesis is to identify potentials and bring the needs of future customers to light. The focus lies on the adaptation and improvement of the products throughout the flight experience. In this context, it is important to investigate how trends will shape consumer needs over the coming years and, in consequence, how the flight product needs to be realigned to be ready for the future. Important aspects were examined in depth by means of a literature search. Through an online survey with generation Y and interviews with experts from the airline industry, insights were gained to formulate target-oriented recommendations for Edelweiss.

Abstract: Das Unternehmen Kiteswiss mit Sitz in Zürich verkauft Kiteequipment und bietet Kitekurse in der Schweiz sowie im Ausland an. Zudem ergänzt eine zwei-wöchige Kitesafari das jährliche Angebot von Kiteswiss. Da die Bedingungen für die Ausübung des Kitesports in der Schweiz unbeständig sind, die Anzahl an Spots gering und ein starker Konkurrenzkampf herrscht, soll zukünftig ein vielseitigeres Angebot an Ausland-Kitereisen durch Kiteswiss bereitgestellt werden. Damit kann sich das Unternehmen im Ausland-Reisemarkt positionieren und etablieren. Um Kiteswiss dabei zu unterstützen, ist das Ziel dieser Bachelorarbeit die Entwicklung eines Leitfadens, welcher das Unternehmen bei der Produktentwicklung für Ausland-Kitereisen unterstützt. Dazu werden verschiedene Analysen über das Unternehmen sowie dessen Umfeld durchgeführt. Anhand einer Zielgruppenumfrage wird zudem das Informations-, Buchungs- und Reiseverhalten von Kitern untersucht und analysiert.

Abstract: Dark areas are getting rare. As soon as it gets dark millions of artificial light sources are starting to glow. This light emission leads to a drastic change in the natural environment. Due to this more and more people are searching for places where night still exists. This niche in tourism is called dark sky tourism and can be included in the megatrend called neo-ecology. This Bachelor Thesis provides recommendations to reduce light pollution in Swiss tourism destinations. Moreover, the opportunity of dark sky tourism offers in Switzerland are illustrated in consideration of international examples. The topic of light pollution and dark sky tourism is analysed and assessed by the help of literature research and expert interviews. Central inputs, which are deduced from the expert interviews, are implemented in the findings and included in the recommendations as well.

Abstract: This Bachelor Thesis provides with a manual for implementing specific environmental measures within any Western European rope park organization. The measures analysed relate to the four environmental issues: transport, waste, infrastructure and biodiversity. These issues were chosen based on how relevant the issues are to the stakeholders and to what extent a rope park could influence those issues. With the help of five rope parks in Switzerland, Germany, Liechtenstein and Austria, the paper describes challenges regarding environmental issues in the parks, and where possible, it outlines recommendations to tackle the challenges. Mainau Erlebniswald GmbH is a rope park company at the Lake Constance, which is implementing a lot of environmental friendly aspects, such as an insolation system, working with terra preta soil, energy management and waste management. It was taken as a good practice example for the paper.

Abstract: Cultural tourism seems to be omnipresent – however, it is a slippery concept with no commonly agreed definition. This thesis’ overriding intentions are to contribute to clarifying the definition of cultural tourism and assess the added values cultural tourism entails. For this purpose, a criteria catalogue based on cultural ecosystem services is elaborated. According to the most current definition, ecosystem services describe the benefit human beings gain through the functions derived from ecosystems. Notwithstanding the increasing focus on cultural ecosystem services, there is still a need for further development as to which values are addressed. The approach to combine it with cultural tourism is a new proposition. In the framework of the elaborated criteria catalogue, three variant cultural offers in the canton of Grisons are assessed – a living tradition: Chalandamarz; an object of the foundation: Ferien im Baudenkmal; and the example of a cultural institution and festival: Origen.

Abstract: Die waveup creations AG erstellt in Regensdorf einen Freizeit- und Surfpark mit einem künstlichen Surfsee. Mit dem Ja zur Umzonung an der Gemeindeversammlung vom 25. März 2019 ist die erste politische Hürde geschafft. Diese Bachelorarbeit erläutert den politischen Prozess zur Erstellung des Parks mit Hilfe des LobbyWheels von furrerhugi samt Analysen und Massnahmen zum Thema Public Affairs. Hierfür dient eine Stakeholderanalyse als Basis. Weiter stützt sich die Arbeit auf die aus den Interviews gewonnenen Informationen, eine Literaturrecherche und eine SWOT-Analyse als Grundlage für das Konzept. Für die Bauphase des Erholungs- und Surfparks wird ein Kommunikationskonzept erarbeitet, wobei das Ziel ist, stets transparent zu kommunizieren und möglichst viele Gäste an der Eröffnung begrüssen zu können. Die aus dem Konzept gewonnenen Erkenntnisse und Massnahmen bilden die Grundlage für die Kommunikationsaktivitäten an der Eröffnung.

Abstract: By the end of 2018, China's population in the age group of 60 years above has reached 249 million-this development of an aging society will accelerate. But until now, the consumer market still focus on the young generation now. China has become a very important international tourism outbound market. Chinese tourists are Switzerland's 4th largest inbound segment. With the continuous development of the economy and society, the quality of life of Chinese seniors has improved significantly. Their interests for travel are also increasing. However, few related documents can be found and research on this topic is scarce. This thesis discusses how Chinese OTAs focus on Switzerland as a destination can optimize their products for seniors. Therefore, data is going to be collected through questionnaires and expert interviews in order to deeper understand the special demand of senior tourists. Finally, suggestions for better products of Chinese OTAs to serve their customers are made.

Abstract: At the time being, the global society is working on how to make aviation greener and quieter. To address this problem, many different solutions are being brought up, with one of them being the creation of hybrid planes. The aim of this thesis is to analyse the value drivers and the willingness to pay for hybrid planes in Switzerland in the private aviation market. However, at the moment there are no hybrid planes on the Swiss market, thus the proof-of-concept created by the company Smart Flyer will be used as an example. Smart Flyer is developing a four seater hybrid (electric-fuel) aircraft. The research questions are answered by conducting expert interviews with people from different fields in the aviation sector as well as a survey distributed to the members of the Motorflug Verband association in Switzerland.

Abstract: Das Eidgenössische Schwing- und Älplerfest ist ein nationaler Sportevent von grosser Bedeutung. In einem Turnus von drei Jahren findet dieses Fest in diversen Regionen der ganzen Schweiz statt. Für die Durchführung des Festes im Jahr 2025 kandidieren der Kanton Glarus und der Kanton St. Gallen. Für die Kandidatur müssen umfangreiche Dossiers erstellt und eingereicht werden. Die Delegierten des Eidgenössischen Schwingerverbandes überprüfen diese und stimmen darüber ab. Nebst verschiedenen Sparten bedarf es für die Bewerbung auch ein Dossier im Bereich der Beherbergung. Diese Bachelorarbeit dient als Unterstützung für den Bereich Beherbergung und analysiert bereits vergangene Grossanlässe in der ganzen Schweiz und zieht daraus wichtige Erkenntnisse und Erfahrungen. Daraus wird ein Leitfaden abgeleitet, welcher die wesentlichen Inhaltspunkte für eine erfolgreiche Kandidatur und Durchführung umfasst.

Abstract: In the age of digitalisation, it is crucial for companies to keep up-to-date with future trends in recruitment in order to attract the Generation Z. This Bachelor Thesis analyses future recruitment trends in the tourism industry and how they can be integrated into the business model of the employment agency Travel Job Market GmbH. Interviews with human resource managers of Swiss companies and employment agencies as well as young professionals were conducted. This serves a dual purpose: Firstly, gaining insight into different recruiting processes of various companies and, secondly, investigating which future trends are taken into consideration by the companies and to which extent they are implemented. Additionally, it was ascertained what the expectations of young professionals concerning recruitment are. The study culminates in recommendations given to Travel Job Market GmbH on how future recruitment trends can be deployed to attract even more young professionals.

Abstract: Die Rhätische Bahn ist ein leistungsstarkes Unternehmen im Freizeit-, Pendler- und Güterverkehr. Mit ihren einzigartigen Gebirgsstrecken, dem UNESCO Welterbe, dem Glacier Express und Bernina Express bürgt sie seit 1889 für faszinierende Bahnerlebnisse quer durch Graubünden. Momentan ist die RhB auf den folgenden Social Media Kanälen vertreten: Facebook, Instagram, Twitter, LinkedIn und YouTube. Es besteht zwar ein Konzept, welches die groben Inhalte vorgibt, jedoch ist die effektive Wirkung der Nutzung in Bezug hinsichtlich Kundenbindung unklar. Diese Bachelorarbeit untersucht, inwiefern die Kundenbindung über soziale Medien, spezifisch über Instagram, gestärkt werden kann. Dazu werden mittels Leitfaden gestützten Interviews die spezifischen Bedürfnisse und Erwartungen von Gästen bezüglich Interaktion über soziale Medien erkundet und konkrete Handlungsmassnahmen zur Kundenbindung für die RhB abgeleitet.

Abstract: Diese Bachelorarbeit ist im Auftrag des Vereines Agrotourismus Graubünden entstanden. Sie legt dar, wie Anbieter von agrotouristischen Produkten und Dienstleistungen besser mit der lokalen Destinationsmanagementorganisation (DMO) zusammenarbeiten können. Durch eine intensivierte Kooperation sollen Synergien genutzt und der Agrotourismus gefördert werden. Zu diesem Zweck werden die Bedürfnisse von Anbietern und DMO abgeklärt und zusätzlich die mögliche Rolle des Vereines Agrotourismus Graubünden untersucht. Die Informationen dazu stammen aus einer Literaturrecherche und aus Gesprächen mit Akteuren aus dem Tourismus, der Landwirtschaft und dem Kanton. Die Gespräche ermöglichen eine diversifizierte Sicht auf den Agrotourismus und bieten eine Basis für Ideen und Handlungsempfehlungen, welche helfen sollen, den Agrotourismus in Graubünden zu fördern.

Abstract: The Schilthorn – Piz Gloria is a major touristic hotspot within the Jungfrau Region and attracts many visitors every year. Nowadays, the demand for winter sports tends to be in decline. Also, for the Schilthornbahn AG, the total number of transported people through its ski lifts has slightly decreased over the last decade. However, with its attraction business, the Schilthornbahn has a solid alternative and is - in comparison to many other cable car companies – profitable. Some of the players on the market have started to experiment with different dynamic pricing models. This Bachelor thesis seeks to explore the different variables utilized for setting up dynamic pricing within the market and the guests’ perception towards them. Furthermore, an estimate of the possible implications for a company’s profitability, which arise from implementing a dynamic pricing strategy is provided. Eventually, the necessity for the Schilthornbahn to introduce a similar pricing policy is discussed.

Abstract: Ziel dieser Bachelorarbeit ist es, ein beziehungsorientiertes Tourismus Konzept zu entwerfen, welches die Gesundung von Burnout Patienten unterstützt, indem es vertrauensvolle Beziehungen und zwischenmenschliche Interaktion zwischen Patienten und deren Begleitpersonen sowie anderen fördert. Das neu entwickelte Konzept soll dabei nicht nur auf Burnout Patienten limitiert sein, sondern eine Alternative zum konsumorientierten Tourismus bieten. Es soll im Rahmen dieser Arbeit ausserdem der Region Viamala als Grundlage dienen, um darauf aufbauend zielgruppenorientierte touristische Produkte zu entwickeln. Diesbezüglich werden eine Analyse mittels qualitativer Experteninterviews durchgeführt, sowie Empfehlungen ausgesprochen.

Abstract: Schaffhauserland Tourism (SHLT) is an association which, in addition to touristic information, also offers guided tours in Schaffhausen, at the Rhine Falls and in Stein am Rhein. Since digitalization is today an important part of the tourism sector, every tourism organization is challenged to remain innovative. This bachelor thesis examines the topic of digitalization in the field of city tours, analyzes how customer needs in tourism are changing and how providers can respond to them. The current offers on the market are analyzed and compared. The evaluation of the topic is based on the knowledge from scientific literature and expert interviews. All this knowledge will be included in the authors recommendation whether SHLT should introduce a digital city tour and how such a modern city tour could look like. The paper shows finally to what extent SHLT and the region could benefit from the introduction of a digital city tour.

Abstract: «Customer Experience» ist seit vielen Jahren ein wichtiges Thema in der Eventbranche. Eine der Hauptaufgaben eines Hochzeitsplaners ist es somit, seinem Kunden ein persönlich bedeutungsvolles Hochzeitserlebnis zu ermöglichen. Voraussetzung dafür sind Kenntnisse über persönliche Bedürfnisse und Erwartungen eines Brautpaares, um das entsprechende Produkt und damit ein bedeutungsvolles Erlebnis zu kreieren. Diese Bachelorarbeit erkundet bedeutungsvolle Kundenerlebnisse im Rahmen von Hochzeiten, welche durch einen Hochzeitsplaner organisiert werden. Dazu werden mittels Leitfaden gestützten Interviews mit ehemaligen Brautpaaren deren tieferliegenden Motivationen und Bedürfnisse erkundet, welche für ein bedeutungsvolles Erlebnis ausschlaggebend sind. Basierend darauf werden Erfolgsfaktoren herauskristallisiert und Empfehlungen für Hochzeitsplaner abgegeben, wie bedeutungsvolle Kundenerlebnisse kreiert und gefördert werden können.

Abstract: ‘Visit Glarnerland’, the new cantonal destination marketing organization, is focusing on renewing the tourism in the Glarnerland, as well as how tourism within the valley is operated. One of its most important goal is to increase the awareness of the importance the Glarner tourism industry has regarding the climate and environment protection. This bachelor thesis is analyzing different possibilities on how to create a ‘CO2-neutral tourism region’, different methods for implementation, as well as the costs occurring for the involved parties. It provides recommendation on which approach is the most feasible and best one to use. The assessment is based on the gained knowledge from intensive research and conducting interviews with tourism experts. Finally, the thesis will help ‘Visit Glarnerland’ to get a useful insight on how the idea of a CO2-neutral tourism region can have a positive impact on the environment as well as on the destination’s image and attractiveness.

Abstract: Der Landwasserviadukt ist wohl eines der bekanntesten Bauwerke der Rhätischen Bahn. Um dieses Meisterwerk und das Albulatal touristisch attraktiver zu machen, wurde 2016 das Projekt «Landwasserviadukt – Wahrzeichen Graubündens» durch die Rhätische Bahn, die Region Albula, Graubünden Ferien sowie dem Kanton Graubünden initiiert. Die Vision: touristische Attraktionen schaffen und der Viadukt als neues Wahrzeichen für den Kanton Graubünden positionieren. Darin enthalten sind verschiedene Projekte wie Shuttle Züge, Historisches Zugsdepot oder ein Erlebnisbauernhof am Fusse des Landwasserviadukts. In dieser Bachelorarbeit wurden kundenorientierte Lösungsansätze für den geplanten Erlebnisbauernhof in Filisur erarbeitet. Mit einer realen Persona-Gruppe wurde ein Design Thinking Workshop durchgeführt. Anhand diesen Erkenntnissen konnten konkrete Bedürfnisse identifiziert und daraus resultierende Umsetzungsvorschläge erarbeitet werden.

Abstract: Die 153 SAC-Hütten in den Schweizer Alpen erfreuen sich grosser Beliebtheit. Viele dieser Hütten sind in die Jahre gekommen und müssen renoviert werden. So auch die Grialetsch-Hütte SAC, die sich im Besitz der SAC Sektion Davos befindet. Die über 90 Jahre alte SAC-Hütte oberhalb von Davos soll im Sommer und Herbst 2021 renoviert werden. Als Grundlage wird im Rahmen der Bachelorarbeit ein Positionierungskonzept für die Grialetsch-Hütte im Auftrag der SAC Sektion Davos erarbeitet. Methodologische Grundlage der Arbeit bilden mehrere Experteninterviews und eine Fokusgruppe, welche in einem iterativen Prozess durchgeführt wurden. Im Rahmen der theoretischen Grundlagen wird auf die Geschichte und die Weiterentwicklung des Schweizer Alpen-Club SAC eingegangen und die Positionierungstheorie beschrieben. Das erarbeitete Konzept beschreibt, wie die Hütte positioniert und welche Zielgruppen angesprochen werden sollen. Ergänzt wird das Konzept mit praxisorientierten Empfehlungen des Autors.

Abstract: Der Wandel der Digitalisierung schlägt sich auch im Marketing nieder. Speziell Kleinunternehmen mit beschränkten Ressourcen sind mit der Frage konfrontiert, wie sie mit den Trends und Anforderungen im Online-Marketing mithalten können. In dieser Arbeit wird ein Do-it-yourself-Toolkit für Online-Marketing erarbeitet, welches die Arbeit für Einzelunternehmen mit beschränkten Ressourcen vereinfacht. Um die Bedürfnisse, Herausforderungen und Probleme zu erkennen, werden qualitative Interviews mit verschiedenen Einzelunternehmern durchgeführt und analysiert. Es folgt eine Gegenüberstellung der Ergebnisse mit den theoretischen Grundlagen sowie branchenüblichen Methoden. Die resultierenden Maßnahmen fließen zu einer digitalen Customer Journey zusammen. Eine Auswahl von Personas zeigt individuelle Touchpoints auf und bildet die Basis für ein Online-Marketing Konzept. Das Unternehmen Windsurfing Silvaplana dient als Beispiel für den Einsatz des Do-it-yourself-Toolkits für Online-Marketing.

Abstract: Switzerland Tourism is the marketing organisation which promotes the destination of Switzerland. Since the Vietnamese economy is in consumer’s boom there is a growing outbound market. Currently, there is information missing about the Vietnamese potential market for Switzerland. This thesis investigates in the development of the Vietnamese economy, technology and infrastructure followed by the geographical, cultural and social factors of the Vietnamese society. In order to become more acquainted with the target group the thesis analyses the facilitators which influence the Vietnamese travel decisions. In the end, the Vietnamese travel behaviour will be observed in order to finalise the market research. Recommendations for Switzerland Tourism will be given which consider the change of Vietnamese travel behaviour within the next ten years and taking into account the attractivity of the destination of Switzerland for Vietnamese travelers as well as the most prosperous market segment.

Abstract: Vor über 100 Jahren wurde in St. Moritz, durch eine Wette zwischen dem Hotelier Johannes Badrutt und Gästen aus England, die Ära des Fremdenverkehrs in Graubünden eingeläutet. Viele Leute, darunter auch Förderer der Rätoromanischen Sprache, unterstützten damals den neuen Wirtschaftszweig. Wurde durch diese einfache Wette die Büchse der Pandora für die Rätoromanen geöffnet? Heute befindet sich das Rätoromanische auf dem Rückzug und der Tourismus ist zugleich eine der grössten Industrien im Kanton. Diese Bachelorarbeit zeigt auf, ob der Tourismus für eine Minderheitenkultur wie die der Rätoromanen Fluch oder Segen ist. Dabei wird die Beziehung zwischen Tourismus und Rätoromanischer Sprache sowie Traditionen dargestellt. Zusätzlich werden positive und negative Einflüsse analysiert und Lenkungsmöglichkeiten vorgeschlagen. Dafür werden Interviews mit Experten aus Sprachwissenschaft, Kultur, Politik und Tourismus geführt.

Abstract: Davos Klosters is a well-known alpine destination in the Canton of Grisons. Especially in winter tourism Davos Klosters has a long history, rich in tradition. However, winter tourism is affected by environmental changes and a destination must be able to adapt and introduce new tourism products to reduce its dependence on natural conditions. This Individual Bachelor Thesis examines product development in tourism and unrelated industries, a theoretical approach with stakeholder theory and a model of service innovation are analysed and discussed further. Several expert interviews were held with local stakeholders, a representative of the destination management organisation (DMO) and a tourism expert to apply findings from literature to Davos Klosters in order to determine success factors and possible barriers of tourism product development and implementation.

Abstract: The gap between the rich and the poor segments of the population is getting larger and larger worldwide. Most governments struggle to find appropriate solutions to solve this issue and to integrate the poor and marginalized population into the dynamics of economic value creation. Many NGOs and companies agree that the private sector can no longer ignore its responsibility to foster sustainable economic development through integrative business practices. Tourism, as one of the fastest growing economic sectors worldwide, has the considerable potential as a tool to enable economic value creation in areas where there are no other employment opportunities. This bachelor thesis assesses how a tour operator can support integrative business practices in tourism and can actively foster economic development through tourism in rural areas. The options developed are tested by using the tour packages provided by the Swiss tour operator Kontiki Reisen featuring Baltic countries.

Abstract: UG Unique is a taskforce installed by the government of Uganda in order to overthink the Ugandan tourism structures and implement changes towards a sustainable future. This Bachelor Thesis aims to analyze the current infrastructural and educational level of the tourism industry and compare them to the main competitors in the region. It also focusses on projects like the ‘Tourism Excellence Uganda’ program from Tourcert, which provide the practical implementation of sustainable topics in the Ugandan tourism value chain. A variety of expert interviews with different stakeholders of the destination provide valuable inputs which will be implemented in the recommendations.

Abstract: Die Hotellerie in der Schweiz, insbesondere auch in Graubünden, steht vor einer grossen Herausforderung. Die Schwierigkeit, Fachkräfte zu finden und in der Branche zu halten, sind allgegenwärtig. Neben den unattraktiven strukturellen Bedingungen erschweren es auch gesellschaftliche Veränderungen, die Fachkräfte zu finden und diese langfristig an die Branche zu binden. Es gibt in der Branche bereits sehr gute Beispielbetriebe, die die Attraktivität der Branche als Arbeitgeber positiv beeinflussen. Sie liefern den Beweis dafür, dass die Kombination von Beherbergungswirtschaft und guten Arbeitsbedingungen möglich ist. Die Thesis basiert auf den zwei qualitativen Forschungsmethoden Literaturanalyse und Experteninterviews. Ziel dieser Thesis ist es, zu untersuchen, welche Gründe es für den Fachkräftemangel in der Hotellerie in Graubünden gibt und anhand von Best Practice Beispielen konkrete Lösungsansätze aufzeigen, um dieser Herausforderung nachhaltig zu begegnen.

Abstract: This Individual Bachelor Thesis investigates Special Events as a means to optimize profits in the context of a large Business Hotel in Zurich, Switzerland. The Radisson Blu Zurich Airport is a major Swiss business hotel, with a specialization in the organization of events. Since nowadays venues are more and more confronted with international competition, operating efficiently and staying attractive are important aspects. A market analysis was conducted in order to better evaluate potential target markets. Furthermore, the current operational event management procedures as well as current sales activities are analyzed. The assessment is based on the analysis of a specific case, using multiple methods such as ethnography and expert interviews. Based on the findings of the study, recommendations are provided allowing the Radisson Blu to optimize operational procedures as well as the cost structure and, in turn, increase profit.

Abstract: Rorschach is located on Lake Constance and belongs to the Canton of St. Gallen. The former industrial town is less developed and less known for tourism compared to St. Gallen. Nevertheless, the city has potentials in tourism, among others, due to its connection to the lake. This thesis aims to give recommendations to St. Gallen-Bodensee Tourismus towards touristic potentials, interesting and feasible touristic products and the best possible organization of destination management. These recommendations are based on a background anal-sis, success factors of selected best-case destinations, gained insights from expert interviews as well as results of an online survey. The evaluation showed, among other things, that almost 80 % of the Rorschach population would like to see a more touristy city. The success factors derived from a benchmark study with best in class cities around Lake Constance show that there is development potential mainly in the areas of positioning and expansion.

Abstract: The event sector is a rapidly growing and changing industry. To be successful event locations need to be able to stay on top of these changes. This Bachelor Thesis aims to answer the main question of how new event formats influence an event location. It analyzes current event formats and forecasts which trends and new formats could emerge until 2025. The information on current and future trends is based on literature review. Further knowledge and insights were gained through interviews with experts from different fields in the event industry. The thesis also looks at the current offers of the Trafo Baden as an event location and analyzes the competitors to determine its positioning and how it differentiates from the competition. Based on the findings the thesis gives recommendations to event locations on how to adapt to the new emerging event formats to be a successful location in the future with the example of the Trafo Baden.

Abstract: Digitalisation is a fundamental requirement for industries to stay competitive. Though, it comes along with many challenges, since digitalisation involves complex and elaborate approaches. Also, destination management organisations (DMO) often lack simplified and clear guidelines that depict how to approach digitalisation. The Bachelor Thesis provides recommendations for Zürioberland Tourism (ZOT) and other pre-alpine DMOs how to develop a digital strategy based on tools that enhance user experience. For this, ZOT’s individual digital customer journey is elaborated, and their digital touch points are analysed. Profound literature review and an expert interview enable to evaluate a congruent definition and concrete measures for user experience. Based on those findings, tools and approaches that enhance ZOT’s digital touch point are finalised and tested with an experiment directly on ZOT’s website.

Abstract: In the Canton of Grisons there are five parks of national importance. Since 2016 Graubünden Ferien has a marketing mandate within a cooperation agreement with the Verein Bündner Pärke to market all the parks together. Such a cross-destination marketing concept with regard to parks of national importance is rather new in Switzerland. This Bachelor Thesis provides recommendations, how the parks can be marketed in a sustainable way. Moreover, it describes what marketing methods are suitable for the parks and what challenges Graubünden Ferien probably will face. Currently used marketing instruments of Graubünden Ferien and the individual parks are analysed. By conducting interviews with experts working on similar cross-destination strategic business segments and with experts having knowledge of marketing in general respectively with a focus on parks of national importance, new knowledge is gained. Based on these facts, suggestions are made in order to enhance the marketing for the parks.

Abstract: Rapperswil-Jona, a small city located at the upper end of Lake Zurich, has many things to offer: boat trips, Knies Kinderzoo, the medieval castle, beautiful nature and many more attractions. There is something to do and to discover for everyone. The tourism organization is repeatedly receiving requests from motorhome tourists for a camping offer in the destination for RV’s to stay. As to date there is no such offer within the region. Therefore, the aim of this thesis is to evaluate the viability of a motorhome camping offer in the destination Rapperswil Zürichsee. On behalf of the tourism organization a feasibility study has been conducted which contains market, macro site, benchmark and financial analysis. In combination with expert interviews and literature research all data has been assessed to provide the tourism organization with valuable information on how to proceed. As a result, this bachelor thesis will deliver recommendations on where and how to implement such a project.

Abstract: Die Herzroute ist eine für das E-Bike konzipierte Radwanderroute durch die voralpine Schweiz, von Lausanne bis an den Bodensee und zählt jährlich über 25'000 Gäste. Die Herzroute AG will die Herzroute international bekannter machen und im ersten Schritt den Süddeutschen Radwandermarkt erreichen. Mit dem Bodensee-Radweg, der bestfrequentierte Radwanderroute im EU-Raum wird eine Art touristisches «Grundrauschen» geschafft, mit grossem Potential für eine Herzroutenerweiterung. Dafür werden finanzielle Mittel benötigt. In der Potentialstudie «Zweiter Ring» werden existierende Radwanderrouten im Periepheriebereich, deren Trägerschaften, Zielgruppen und Frequentierung analysiert und koordinierende Organisationen charakterisiert. Anhand dessen, werden mögliche Fördermöglichkeiten diskutiert, potentielle regionalen, nationalen und internationalen Organisationen für finanzielle Partnerschaften beurteilt und Bewerbungsprozeduren sowie Projektskizzen erstellt.

Abstract: This bachelor thesis wants to analyse the importance of a sustainability label for tour operators, by digging into the challenges and the opportunities offered by such a label. The analysis is based on the case of DER Touristik Suisse, one of Switzerland’s main travel agencies, which is developing a sustainability label for the brand. The group has several tour operators, so called premium specialists, which cover almost every region in the world. Sustainability is a very broad term and can be understood in different ways based on factors like available knowledge, physical opportunities and geographical region. Thus, the challenge is to find a balance in establishing the criteria for the label, as to make it possible for every premium specialist to certify certain products. The research is done in collaboration with the corporate social responsibility department of DER Touristik Suisse and by interviewing experts in the field of sustainable tourism and from all the premium specialists.

Abstract: Die Tektonikarena Sardona befindet sich im Grenzgebiet der Kantone Glarus, Graubünden und St. Gallen und darf sich wegen ihrer einzigartigen Gesteinsüberschiebung seit 2008 als UNESCO-Welterbe betiteln. In einem umsetzungsorientierten Konzept soll in dieser einzigartigen Region ein Bewegungsparcours entstehen. Neben einer Standortanalyse ist in dieser Bachelorarbeit unter Einbezug von Sport, Spass und Informationen durch verschiedene Erlebnisposten versucht worden, die Schweizer Bevölkerung auf das Welterbe zu sensibilisieren und ihnen mit Hilfe von spielerischen Erlebnissen die Tektonikarena Sardona näher zu bringen. Um ein ganzheitliches Konzept erstellen zu können sind verschiedene Aspekte und Bedingungen für die Umsetzung des Parcours mit Hilfe von Interviews mit Experten aus der Region und einer Literaturrecherche analysiert worden.

Abstract: In Switzerland there are various enterprise awards and since 2017 the Raiffeisen Unternehmerpreis is one of them. The ‘Goldene David’ is biennially awarded as a sign of courage and entrepreneurship to honour innovative, regional small and medium-sized enterprises which aim a sustainable future. The award has mainly been launched as Raiffeisen is building up its corporate finance business. This Bachelor Thesis analyses the status quo of the Raiffeisen Unternehmerpreis. Through the analysis of internal data and personal thinking of the writer, the thesis answers to what degree the Raiffeisen Unternehmerpreis has reached its predefined goals. Moreover, the concept of the award has been examined. The results overall prove the efficacy of the award, but there is still room for improvement. Based on the encountered strengths and weaknesses, the thesis provides recommendations regarding concept adjustments for the successful expansion of the award to other regions of Switzerland.

Abstract: Located within picturesque surroundings, the Caumasee is the lake for leisure activities and relaxation in Flims, serving as a key asset for the region. Its natural beauty and convenient accessibility makes it a beloved subject for photos, shared and liked on social media platforms. The popularity of this pearl, lead to over 100`000 visitors in 2018 and widespread media coverage. However, the situation is not without its problems, as residents, authorities and other stakeholders indicate, some even suggesting, that the Caumasee is suffering from ‘overtourism’. Within this thesis, the situation of the Caumasee is analysed, using theoretical concepts concerning tourism congestion. Furthermore participatory observations and expert interviews deliver insights about the quality of the customer experience and their experiential journey. The aim of this thesis, is to identify and develop measures in order to protect and improve the experience for guests, residents and local service providers.

Abstract: Maestrani’s Chocolarium in Flawil St. Gallen bietet den Besuchern seit dem Jahr 2017 mit einem interaktiven Rundgang einen Einblick in die Schokoladenherstellung des Unternehmen Maestrani. Da das Chocolarium ihre Zielgruppe erweitern und ein saison- und wetterunabhängiges Produkt anbieten möchte, wird ein Erlebnispass mit anderen Dienstleistern im Erlebnissektor angestrebt. In dieser Bachelor Thesis wird das Thema Kooperation sowie das Kundenverhalten bei Kooperationsprodukten genauer analysiert. Zudem werden die benötigten Voraussetzungen für einen Erlebnispass und für eine erfolgreiche überregionale Kooperation mit dem Chocolarium untersucht. Um das benötigte Wissen sowie eine Innen- und Aussensicht zu erlangen, werden verschiedene Forschungsmethoden wie Literaturrecherche, Experteninterviews, Forschungsgruppe und ein Benchmark mit anderen Kooperationsangeboten angewendet.

Abstract: Women’s football is on a significant rise worldwide. Professional leagues are being developed, stadium records are being beaten, coverage in the media is growing and social media are registering a great volume of pictures, clips and news. Nevertheless, especially smaller football associations still encounter numerous challenges when they strive to lift women’s football to a professional environment. This Bachelor Thesis analyses the difficulties smaller football associations are facing with the development of women’s football. Furthermore, this paper gives recommendations to the Liechtenstein football association on how to limit the loss of players at a certain age and how to promote the overall development of the women’s game. The recommendations are based on literature research and supported by expert interviews in the fields of football, education and communication.

Abstract: Heidi – die Romanfigur von Johanna Spyri wirkt als erfolgreiche Markenbotschafterin für die Schweiz. Bis heute verzeichnet daher das Heididorf – the original, erfreuliche Besucherzahlen. Seit 2017 ist das Heididorf vom Kanton Graubünden als systemrelevante touristische Infrastruktur anerkannt. Mit den zusätzlich freigewordenen finan-ziellen Mitteln wird das Dorf in den nächsten Jahren erweitert und erneuert. Um für Gäste auch anderweitig attraktiv zu bleiben und mit bestehenden beziehungsweise neu hinzukommen-den Mitbewerbern mithalten zu können, wird in dieser Bachelor Thesis eine Evaluation für ein zusätzliches Info-tainment-Medium durchgeführt. Mit einer fundierten Sekundärforschung, der Customer Journey Methode und Experteninterviews wird der Frage nachgegangen, an welchen Orten, welche Infos und welches Medium benötigt werden. So soll die Besucherlenkung optimiert und den Gästen einen Mehrwert gegeben werden, wodurch sich das Gesamterlebnis im Heididorf weiter verbessert.

Abstract: Managing business integrity is vital for tourism companies in order to maintain legitimacy and circumvent lawsuits and fines (Hauser & Berenbeim, 2019; Wieland & Handfield, 2013). Nevertheless, the complexity of the international tourism supply chain poses significant challenges for tourism enterprises to manage such integrity issues (Piboonrungroj & Disney, 2015; Zhang et al., 2009). Since tourism literature on business integrity is relatively underdeveloped, the types of issues faced by firms in the international tourism supply chain are not well documented. By creating an in-depth multiple case study, the aim of this paper is twofold: first, to document how tourism practitioners understand the term business integrity; second, to create a conceptual model exploring how Swiss tour agencies, as well as their Sri Lankan suppliers, manage businesses integrity issues in their supply chain. Semi-structured interviews with company representatives and relevant documentation were analysed.

Abstract: Urbanisation, efficient mobility and the wish for memorable experiences are driving forces of the increasing mass tourism in city destinations. When an excess of tourist arrivals leads to congestion situations, experts in literature make use of the term overtourism. Simultaneously, the mega trend individualisation is changing the behaviour and expectations in travel, and tourism providers react by developing innovative personalisation solutions. This Individual Bachelor Thesis investigates the correlations between both subjects of overtourism and personalisation, as well as the origins, enablers and mechanisms behind them. Qualitative semi-structured interviews are chosen as methodological approach in order to investigate how city destinations steer tourism flow today and how personalisation tools could be of use in managing overcrowding. In the expert interview with the partner company The Trip Boutique, personalisation’s value added and technical development of such tools is covered.

Abstract: Airlines emerge back on operating ultra-long haul flights. A trend has arose, connecting passengers round the globe with flights of marathon distance. Airlines still lack the necessary expertise in creating perfect customer experiences on such flights and therefore, this project aims to identify and evaluate ultra-long haul services more precisely. Literature reviews on long-haul flights have been further developed and differentiated to ultra-long haul flights formulated in form of hypotheses. These assumptions can then be investigated by the acquisition of qualitative and quantitative data obtained through a survey questionnaire and subject matter expert interviews. Ultimately, conclusions and recommendations for airlines are consequently drawn. Key findings are ultimately highlighted, and emphasize the relevance of projects of service adaption which are being currently debated. The demand for ultra-long haul connections is prevalent and demonstrated in recommendations for airlines.

Abstract: Das Unternehmen H-und.ch bietet Hundebesitzern Informationen zu Ferien mit Hund sowie hundefreundlichen Freizeitaktivitäten. Künftig möchte die Organisation neue Angebote in Form von pauschalen Kurzurlauben mit Hund anbieten, welche sich explizit nach den Bedürfnissen von Hundehaltern richten sollen. Um die Angebote entsprechend gestalten zu können, müssen die Auswahlkriterien der potentiellen Kunden bekannt sein. Das Ziel der Bachelorarbeit ist die relevanten Kriterien der Hundehalter für einen Kurzurlaub mit Hund zu definieren. Anhand eines Mixed Method Ansatzes werden in einem ersten Schritt Interviews mit Hundehaltern durchgeführt, um Informationen bezüglich wichtiger Aspekte zu erfassen. Anschliessend werden durch eine Umfrage mit weiteren Hundebesitzern die Auswahlkriterien nach deren Wichtigkeit geordnet. Basierend auf diesen Ergebnissen werden Empfehlungen für mögliche Ansätze der Angebotsgestaltung ausgesprochen.

Abstract: Fondue is one of the traditional winter dishes here in Switzerland and is now also known abroad. V2 Event AG has been operating a fondue chalet in Meilen Zurich for two years and would now like to operate its temporary chalet in Davos for three months. This bachelor thesis aims to provide recommendations to the V2 Event GmbH to gain publicity in Davos. A qualitative analysis together with expert interviews as well as a survey are used to determine the current state of the gastronomic market in Davos and to ascertain the needs and desires of a fondue Chalet’s potential customers. Expert interviews provide an overview of the gastronomic environment in Davos which includes but is not limited to tourism trends and fluctuation and efficient marketing instruments. A survey has been created to depict the expectations from potential guests and their demographics, restaurant preferences, travel behavior and social media use.

Abstract: Service quality remains, next to flexible pricing, the most important success factor in today’s aviation industry, which is under serious pressure and competitiveness. As frequent flyers (such as HON-Circle members) especially on long haul, business-class flights are a key customer segment, this target group was evaluated in more detail regarding the various service encounters. Therefore, the aim of this bachelor’s thesis is to reveal the perception of frequent flyers, evaluating all different service providers. Based on the SERVQAL model, a participant observation was conducted, where one proband was accompanied and observed during his end-to-end air travel. The proceedings of all services were analyzed, stepwise in a systematic and objective way. Combined with expert interviews, this thesis provides a deep insight into what affects customer perception. And with this, elaborates possibilities to shape the service encounters to positively strengthen customer’s perception.

Abstract: Soziale Netzwerke sind aus der heutigen Zeit nicht mehr wegzudenken. Auch Schweizerinnen und Schweizer sind fleissig auf Plattformen wie Facebook, Instagram oder YouTube unterwegs. Fast die Hälfte von ihnen verbringt täglich mehr als eine Stunde in den Netzwerken. Sogenannte Influencer haben aus den sozialen Netzwerken Werbeplattformen gemacht und verdienen mit ihren Empfehlungen Geld. Als Influencer werden kreative Personen bezeichnet, die in regelmässigen Abstanden Content produzieren und diesen auf ihren sozialen Plattformen teilen. Dies tun sie in Zusammenarbeit mit Unternehmen, um Einfluss auf das Verhalten von Followern zu nehmen. Diese Bachelor Thesis untersucht anhand von Experteninterviews und zwei Onlineumfragen, ob Influencer Marketing die Kaufentscheidungen von Millennials in der Schweiz beeinflusst. Weiter wird auf die Customer Journey eingegangen und der Einfluss in den einzelnen Phasen wird analysiert.

Abstract: The Bossard Arena is the home of the Eissportverein Zug and mostly used for Ice hockey games. The partner of this bachelor thesis is the EVZ Gastro AG, the caterer of the Bossard Arena and the main partner in renting the Bossard Arena out. In Zug the Bossard Arena is an important public building, it is the biggest arena in the city and impacts the picture people have of it. In recent years with some structural changes to the building the Bossard Arena has been used for different events besides the hockey related events. Examples are handball games, concerts and corporate events. This trend should continue and if possible, continue even stronger. This Bachelor thesis looks at how the use of the arena can be optimized. A full schedule is crucial to a sports venue and helps everyone involved being successful.

Abstract: The Ente Turistico Regionale del Moesano is the Tourism Organization that markets the Mesolcina & Calanca valleys which are part of the Italian speaking part of the canton Grisons. The region is known for the village San Bernardino, its beautiful and untouched nature as well as its offers for cross-country skiing and snowshoeing in winter. Yet, in winter season, the region attracts mainly day tourists which is also mirrored in the development of overnight stays. In order to improve the economic situation of the Mesolcina in winter, this Bachelor Thesis delivers recommendations how to further develop winter tourism offers in order to compensate for the closure of the ski resorts in 2012. The goal of this thesis is to define a series of recommendations for the tourism organization in order to increase the attractiveness of this region. The recommendations are based on findings of literature review, desk research, online survey and interviews of tourism stakeholders.

Abstract: Ubiquitous internet connectivity has become an assumed reality in most developed countries. Wherever people go, they demand access to the internet and airplanes are no exception anymore. While the airline industry has seen tremendous growth in passenger numbers over the last years and with numbers being projected to grow further, inflight WIFI offerings have not developed at the same rate. The service quality for onboard internet is ranked poor at best and the question arises, what passengers really care about in an inflight WIFI service. The aim of this thesis is to identify airline passengers’ preferences and the willingness-to-pay for inflight WIFI. Expert interviews and a market study of inflight WIFI offers are employed to identify relevant attributes and attribute levels. Based on these, an online choice-based conjoint analysis reveals passengers’ utility values for inflight WIFI, attributes’ contribution to customer value and customers' willingness-to-pay can be derived.

Abstract: Die Hotellerie sieht sich in der Digitalisierung vor neuen Herausforderungen gestellt. Das kleine Ferienhotel Romantik Hotel The Alpina Mountain Resort & Spa in Tschiertschen (GR) möchte neue Technologien zielorientiert und nachhaltig einsetzten, um damit einen Markvorteil zu gewinnen. Mit dieser Bachelorarbeit werden Handlungsfelder evaluiert und der Einsatz digitaler Massnahmen ausgearbeitet. Hierbei sollen innerhalb der internen und der externen Kommunikation die Prozesse optimiert werden. Mithilfe der Customer Journey werden verschiedene Touchpoints eruiert und Prozesse bestimmt welche für das Hotel das höchste Potential einer Prozessoptimierung mithilfe von digitalen Tools aufzeigen. Weitere Erkenntnisse werden aus Experteninterviews gezogen, welche den Mehrwert wie auch die Herausforderungen der Digitalisierung in der Hotellerie zeigen.

Abstract: American Airlines (AA) is the world’s largest airline, with more than 6,700 daily flights, to 350 destinations in over 50 countries. Despite its size, American Airlines is a small player in the US to Switzerland market, with just one daily flight from Zurich to its hub of Philadelphia. This insignificant market share makes it exceedingly hard for AA to establish itself in the Swiss market. This bachelor thesis identifies strategies AA can use to attract more leisure, corporate and agency customers by using NDCs (new distribution capabilities) in the way in which it sells its products. With the antiquated infrastructure of traditional travel agents, it has become vital for airlines to have a direct selling channel to their customers, providing the most up-to-date pricing. A variety of expert interviews were conducted, in addition to a literature review in order to achieve the best basis for developing a successful NDC strategy for AA’s corporate, leisure and agency customers.

Abstract: Learning about different cultures attracts people. It is the richness of the world people would like to discover. Art as a part of a societies cultural creations plays an important role for human beings and for societies: it helps to reflect on our reality, our lives; it helps to create alternative ways of thinking; it helps to relax or to entertain. In a materialist and consumerist society, people are in greater need for meaning, for orientation – a process to which "art" contributes in important ways. In recent years, Shanghai has become a metropolis for art and expositions of any sort. At the same time, cultural tourism is gaining in importance. This thesis attempts to develop a tour, which provides guests with an insight into the dynamic and rich art scene of Shanghai. The tour concentrates on the quality of exchanges and discussions and attempts to avoid a superficial consumption of artistic artifacts. Literature review, a case study focusing on Paris and field visit are methods.

Abstract: The Weisse Arena Group is an integrated service company in the tourism and leisure industry. Together with the Greenstyle Foundation they are dedicated to the protection of the environment. One project is the installation of a vertical photovoltaic system in combination of roof greening on a cable car building, they call it the ‘Solar Bee Paradise’ project. The idea is to finance the project through a crowdfunding campaign, which might also become an initiating project for a long-term crowdfunding strategy for Greenstyle Foundation. This Bachelor thesis examines how the financing of the ‘Solar Bee Paradise’ project can be implemented successfully. A crowdfunding campaign with focus on the communicative aspects is developed and analyses how the target group can be reached. The crowdfunding campaign is based on results from the expert interviews. In conclusion, the most important findings are summarised and a communication strategy for future crowdfunding projects is provided.

Abstract: China is the fourth largest source of tourists for Switzerland. With increased travel experiences, on the one hand, the individualization process taking place in this now modern society, on the other hand, the tourists are more interested in customized and personalized products. Chinese tour groups are moving toward free independent travel and in-depth travel. This bachelor thesis is intended to study the market potential of Chinese tourists in Switzerland and wants to discuss a product that attracts Chinese tourists to spend more time in Switzerland. As a result, through collecting the data, and analyse the change of China's tourism development in recent years, outbound status, market potential, consumer preferences, etc. And through a questionnaire survey to comprehensively analyse the characteristics of Chinese consumer behaviour, needs etc., which helps to design a Swiss travel product which is worthwhile for the Chinese to stay longer in Switzerland.

Abstract: Das Haus des St. Galler Weins in Berneck (SG) vereint als Leuchtturmprojekt Winzer aus der Region Ostschweiz / St. Gallen mit ihren insgesamt fast 100 verschiedenen Weinen unter einem Dach. In dieser Arbeit werden Vorschläge für Möglichkeiten im Digitalen Marketing aufgezeigt, mit welchen neue Kundengruppen, vor allem die jüngere Generation zwischen 20–35 Jahren, angesprochen werden sollen. Die Vorschläge basieren auf aktuellen Trends im Kulturtourismus und im Digitalen Marketing und sollen die Wünsche der Winzer von potenziellen Kunden dokumentieren. Die verwendeten Daten stammen aus entsprechender Sekundärliteratur, einer Online-Befragung von potenziellen Kunden sowie Interviews mit drei beteiligten Winzern. Das Digitale Marketing hat in den letzten Jahren zunehmend an Bedeutung gewonnen, nicht nur für jüngere Kunden. Deshalb ist es wichtig die richtigen Schritte in diesem Bereich zu planen und zu gehen.

Abstract: right through the Swiss Alps. The connected route has been in existence since 1999 and has been signposted by the "Switzerland Mobility" Foundation as the "green" side path of the Via Alpina and the No. 1 long-distance hiking trail. In its latest summer campaign, the Swiss tourism organisation "Switzerland Tourism" plans to highlight hiking and specifically long-distance hiking. This Bachelor Thesis gives recommendations how a myth could be created around the Via Alpina in future. Therefore, best practice examples of other long-distance hiking trails are analyzed. Furthermore, several voices of experts in the fields of hiking, trekking, long-distance hiking or the Swiss mountains in general are integrated. The aim is to give useful advices to improve the perception of this long-distance hiking trail and strengthen the brand in a sustainable and long-term manner.

Abstract: Als Eventagentur steht standing ovation vor der Herausforderung digitale Medien oder neue Technologien budgetorientiert, zielgerichtet und nachhaltig bei Live-Events einzusetzen. Denn Veranstalter befinden sich oftmals im Zwiespalt zwischen gewünschter Innovation und limitierten finanziellen Mitteln. In dieser Bachelor Thesis wird evaluiert, wie der Einsatz digitaler Massnahmen bei Live Events eine Marke stärken kann. Mittels einer Best Practice Analyse wird die Fortschrittlichkeit der Integration digitaler Medien bei Live Events, die von standing ovation organisiert werden, bestimmt. Die Ergebnisse dieser Analyse wie auch Erkenntnisse aus Experteninterviews zeigen das Potenzial, den Mehrwert wie auch die Herausforderungen auf, digitale Medien bei Live-Events einzusetzen. Die Effektivität neuer Technologien wird in einer Nutzwertanalyse bewertet. Basierend auf der Auswertung der Nutzwertanalyse ergibt sich die ideale Digital Customer Journey als Basis für zukünftige Live-Events.

Abstract: An Kraftorten fühlen sich Menschen wohl, können zur Ruhe kommen und Energie tanken. Das Glarnerland ist mit seiner imposanten Bergwelt beliebt bei Wanderern sowie Touristen, welche die Ruhe geniessen möchten und eignet sich somit gut als Standort für das Produkt «Kraftorte Glarnerland». Ziel dieser Thesis ist es, «Kraftorte Glarnerland» als neues Produkt für den Kanton Glarus zu konzeptionieren. Mit einer Umfrage werden potentielle Kraftorte analysiert und überprüft, sowie die Zielgruppen und deren Bedürfnisse bestimmt. Interviews dienen der Erarbeitung der Themen Kraftorte, Produktentwicklung, Gesundheit und Wandern. Damit das neue Produkt in das vorhandene Angebot integriert werden kann, baut es auf der Tourismusstrategie des Kantons Glarus auf. Mit Hilfe einer Benchmark-Analyse wird das Potential des Produktes eingeschätzt und Erfolgs-/Misserfolgsfaktoren bestimmt. Zum Schluss werden konkrete Handlungsempfehlungen formuliert, welche das finale Produkt und die Massnahmen beinhalten.

Abstract: Lastminute.ch is a sales brand of DER Touristik Group, part of the German Rewe Group and one of the leading European tourism companies. The omnipresence of social media platforms is acknowledged, hence lastminute. ch is already present and active on several social media platforms. Moreover the effectiveness of videos has been recognized, which triggered the desire for increased use of this medium online. This bachelor thesis aims to provide recommendations to lastminute.ch for successful video content for social media. With the help of interviews with experts from the tourism and online marketing industry and an analysis of videos on YouTube, success factors of videos are identified. As a result, a moving image strategy for social media is developed.

Abstract: Die politische Gemeinde Arosa entstand am 1. Januar 2013 durch die Fusion der bisherigen Gemeinden Arosa, Langwies, Peist, St. Peter-Pagig, Molinis, Castiel, Lüen und Calfreisen. Die nachfolgende Vereinheitlichung der touristischen Regulatorien auf der Basis eines gemeinsamen Tourismusgesetzes mit einer neuen Regelung von Kurtaxen und Tourismusförderabgaben wurde jedoch vom Volk deutlich abgelehnt. In der Bachelor-Arbeit werden die möglichen Gründe dafür evaluiert und analysiert und es werden inhaltliche Lösungsansätze für eine mehrheitsfähige einheitliche Tourismusgesetzgebung und deren Umsetzung erarbeitet. Die gewonnenen Erkenntnisse werden anschliessend dem Gemeindevorstand von Arosa in Form von Empfehlungen unterbreitet.

Abstract: Medical tourism has become a fast-growing market worldwide with great economic potential and is believed to become even more important in the next few decades. With approximately 1'000 medical tourists a year, the University Hospital of Zurich is one of the leading hospitals in the field of medical tourism in Switzerland. Providing high service quality is one of the main factors for the University Hospital of Zurich to sustain in the healthcare market. This thesis focuses on customer satisfaction in the healthcare market since customer satisfaction helps providers achieve higher degrees of customer loyalty while concentrating on the patients' preferences. Furthermore, the importance of cultures is analysed for a better understanding and to provide a higher individual service. The research objective is being assessed and analysed with the assistance of expert interviews and a customer satisfaction survey in order to provide recommendations for the University Hospital of Zurich.

Abstract: Dreamtime Travel AG ist ein kleiner Tour Operator, der massgeschneiderte Reisen anbietet. Der Veranstalter ist auf wenige Destinationen spezialisiert und baut in diesen Nischen auf; eine davon ist Fair Trade Reisen – sozial, ethisch und ökologisch vertretbare Reisen. Im Jahr 2015 erhielt Dreamtime die TourCert-Zertifizierung, das Siegel für Nachhaltigkeit und Verantwortung im Tourismus. CSR hat in der Reisebranche in den letzten Jahren an Bedeutung gewonnen, und die Nachfrage nach nachhaltigen Reiseangeboten ist vorhanden. Auf was muss ein Tour Operator bei der Kommunikation von CSR achten? Wer sind seine Stakeholder und wie können diese erreicht werden? Die vorliegende Arbeit nimmt diese Fragen auf.

Abstract: Even though sustainability has become a major topic in today's society, sustainability has not yet played a key role in the MICE (Meetings, Incentives, Conventions/Conferences, Events/Exhibitions) industry. This Bachelor Thesis researches the relevance of sustainability for MICE destinations when negotiating with business partners. Zürich Tourism (ZT), the local Destination Marketing Organization, aims to identify the most relevant criteria for sustainable MICE tourism and determine the decisive touchpoints for sustainability communication. This would help to convince potential customers to choose Zurich as their host destination. The research examines ZT's four main MICE markets: Switzerland, United Kingdom, Germany and United States of America. Based on expert interviews with event organizers working with ZT, each market is individually analyzed, followed by comparison and discussion of the overall insights. Finally, practical conclusions and recommendations for ZT are presented.

Abstract: Andermatt is an emerging alpine destination in the Swiss Alps. For the destination management organisation (DMO) of Andermatt it is vital to create a clear positioning. The DMO has decided to treat the segment of families with high priority and has therefore anchored this target group in their strategy. This Bachelor Thesis shows which measures would have to be taken in order to receive the label “Family Destination”, including specific recommendations for the development of new products. Furthermore, it is shown who the DMO could cooperate with to ensure a consistent development of the family segment. In several interviews, experts from destinations and other touristic organistions disclosed their experiences with the “Family Destination” label. A survey revealed preferences of families, and with the help of literature, the segment and travel trends were analysed in detail. All these findings have contributed to the recommendations given to the DMO of Andermatt.

Abstract: Since 2015, Helvetia has been a sponsor of the Open Air Basel. During this three day event Helvetia is present on site and has a space within the festival area where the company presents itself to visitors. With this engagement, Helvetia aims at increasing the awareness level of the younger generation in Basel. However, finding an appropriate appearance which suits the visitors of the Open Air is seen as a challenge. Moreover, a concept which fits the sponsor's and the Open Air's expectations is needed. This Bachelor Thesis analyses the customer perception of Helvetia's sponsorship concept at the Open Air Basel. The perception of the target group is assessed and analysed via an online survey. The aim of this thesis is to analyse how visitors perceive Helvetia as a sponsor and to derive a suitable appearance for Helvetia. Moreover, the findings lead to recommendations on Helvetia's future sponsorship concept.

Abstract: St. Moritz was once a prime destination for the European upper class, long before winter tourism became so famous. People came to St. Moritz because of its healing waters and climate in order to cure diseases such as rheumatism. Today, unlike winter tourism, health tourism does not play a major role in the destination any more. Since the Upper Engadine however is strongly dependent on seasonality, health tourism could offer new opportunities. The project ‘‘Serletta Süd’’ of the Klinik Gut in St. Moritz, which includes a new clinic and a health hotel, could be a first step for the reimplementation of health tourism. Through expert interviews, the potential and added value of this rising industry will be evaluated. This thesis analyzes the impact of the project on the regions' image and creates a better understanding of health tourism in the Upper Engadine. Finally, this thesis will help the Klinik Gut to understand how the project can positively affect the destinations' tourism industry.

Abstract: This individual Bachelor Thesis concentrates about marketing in connection with the event location “Wind Tunnel” of Sauber Motorsport AG. Since the event venue is new and marketing has never been done before, the aim of this Bachelor Thesis is to develop a concept to promote the event location successfully. A good marketing concept is of high priority for every business to attract the targeted audience and sustain successful on the market. Especially, in a saturated market such as the event industry, where many providers offer relatively similar venues, it is important to differentiate itself from competitors. As a result, in this Bachelor Thesis recommendations how marketing should be communicated via diverse tools are given. The current market situation is analyzed and customer needs and expectations regarding an event venue are conducted with an online survey. Further, inputs of the expert interviews are implemented in the recommended marketing concept.

Abstract: The marketing activities of companies undergo more and more change and besides the many possibilities offered by the internet, consumers also place less trust in traditional advertising and instead follow recommendations from friends, relatives or industry experts. This development favors the trend of influencer marketing. The aim of this thesis is to provide an insight what influencer marketing actually is and what should be considered when influencer marketing is utilized. Furthermore, it outlines whether there is potential of influencer marketing in the event industry of Switzerland at the example of a pop-up café. This bachelor thesis includes an influencer marketing guideline for Pointbreak GmbH, a live-marketing agency based in Zurich, as well as recommendations of integration possibilities in the marketing of their pop-up café. The guideline and recommendations are based on the gained knowledge from the interviews conducted with influencer marketing experts and influencers.

Abstract: Tourism industry is characterized by multigenerational visitors. In current times, there is a major shift of generational dominance. The Generation Y is considered as the new and relevant for the future visitor market. Generation Y has other characteristics and therefore, behaves differently compared to other generations. Tourism companies need to be prepared for this upcoming generation and have to understand their requirements in order to be successful. The overall purpose of this Bachelor Thesis is to examine, which booking channels are the most important for Generation Y when buying air tickets in Switzerland. The research is conducted with travel agencies, online travel agencies and airlines. The analysis is mainly based on an online survey but expert interviews provide additional information. Moreover, this thesis supports tourism suppliers with further information about how Generation Y purchases air tickets, in order to adapt their strategies according this customer segment.

Abstract: Die Kommunikations- und Marketingbranche durchläuft zurzeit tiefgehende Veränderungen, was in einem engen Zusammenhang mit der fortschreitenden Digitalisierung steht. So ist denn auch die Messe als Instrument der Live Communication von diesem Wandel betroffen und sieht sich verstärkt im Wettbewerb mit einer steigenden Anzahl an digitalen Medien. Einen daraus resultierenden Aussteller- und Besucherrücklauf erfährt auch die SuisseEMEX, die grösste Schweizer Messe für Marketing und Event. In der vorliegenden Arbeit wurde untersucht, mit welchen Veränderungen sich die Schweizer Messewirtschaft und insbesondere die Fachmessen, zu denen die SuisseEMEX gehört, konfrontiert sehen und welche Trends für die Zukunft auszumachen sind. Zusätzlich wurden Aussteller- und Besucherbedürfnisse analysiert, um daraus konkrete Handlungsmassnahmen für die SuisseEMEX abzuleiten. Zur Datengewinnung wurden Interviews mit Branchenexperten sowie eine Umfrage mit den Ausstellern der SuisseEMEX durchgeführt.

Abstract: Strangers & Friends is a start-up company that wants to develop a platform for social and sustainable travel providers. As in the Swiss market such a platform is not existing yet, it is crucial to examine its potential. Therefore, this Bachelor Thesis will focus on giving recommendations for the platform development according to the supply side. To ensure that feasible and successful measures will be determined, various research approaches have been conducted. The term “social tourism” with its concepts and current influencing trends has been investigated by means of a literature review. A comparison of similar platforms in different geographical markets as well as expert interviews in the Swiss tourism industry have been conducted to assess different concepts and strategies in tourism but also to examine the potential of such a platform. Finally, chances and risks have been summarized in a STEEP-analysis and according recommendations have been given for the platform development.

Abstract: In der hypervernetzten, bildgewaltigen und multimedialen Medienwelt wird es stets schwieriger, die Aufmerksamkeit von Kunden zu erreichen. Darum ist das Thema digital Storytelling in den letzten Jahren immer populärer geworden. Geschichten sind Erlebnisse und knüpfen bei Emotionen an. Tourismusdestinationen buhlen um die Aufmerksamkeit potenzieller Gäste, sind erlebnisreich und deshalb prädestiniert um Geschichten zu erzählen. Damit das Potenzial von "Digital Storytelling" genutzt werden kann, bündelt diese Arbeit bestehende Ansätze und Erfahrungen. Darüber hinaus werden Strategievorschläge für Tourismusdestinationen abgeleitet. In der Arbeit werden mittels einer Datenanalyse verschiedene Storytelling-Umsetzungen miteinander verglichen. Durch Interviews werden Erfolgsfaktoren evaluiert. Im Anschluss wird aus den gewonnenen Erkenntnissen Empfehlungen in Form eines Konzepts für digital Storytelling auf Social Media an Thurgau Tourismus abgegeben.

Abstract: Die Mobilitätsbranche möchte Mobilität in Zukunft primär als Service anbieten. Das Konzept Mobility as a Service (MaaS) hat das Ziel eine nahtlose Reise von A nach B anzubieten. Die Reise soll auf einer einzigen Plattform geplant, gebucht und bezahlt werden können. Die Plattform ermöglicht ein intermodales Reisen, was für den Nutzer bequem ist und Flexibilität bedeutet. Die Schweizerische Südostbahn hat in Zusammenarbeit mit Siemens die MaaS Plattform abilio entwickelt. Das Ziel dieser wissenschaftlichen Arbeit ist es Bedürfnisse im Mobilitätsbereich zu erforschen. Zudem wird analysiert, ob MaaS Konzepte und abilio als bereits existierende Plattform zu einer besseren Erschliessung von ländlichen Regionen beitragen können. Mit Hilfe von qualitativen Interviews mit abilio Test Usern, wird ein Einblick in die Bedürfnisse der Mobilitätsnutzer gewonnen. Experteninterviews dienen dazu, den aktuellen Wissensstand sowie die Auswirkungen des MaaS Konzeptes auf ländliche Regionen abzufragen.

Abstract: The Weisse Arena Gruppe is an integrated service company offering Alpine leisure experiences and markets the Flims Laax Falera tourism destination. As the business strongly commits to sustainability with the Greenstyle environmental and energy concept, this could attract many environmentally aware visitors to the destination. Thus, this bachelor thesis investigates how the sustainability engagement can be successfully communicated and what other companies from different industries do in the field of sustainability marketing communications as examples of best practice. Moreover, the relevance of the Greenstyle label for the destination is examined. The research is based on literature review and on the findings of expert interviews. Ultimately, the thesis provides a guideline for the improvement of sustainability marketing communications including specific recommendations for the Weisse Arena Gruppe regarding appropriate tools and measures for the communication of sustainability topics.

Abstract: The 3* leisure hotel changed the owner, its name and adjusted the processes. However, it is still an issue for the hotel to position itself on the local tourism market successfully. The bachelor thesis analyses the current internal and external influences on the business and a new strategic concept for the hotel is developed as well as approaches towards an implementation of the strategy are elaborated. Furthermore, recommendations will be given on how to strengthen the positioning of the hotel on the market to gain a competitive and long-term advantage. Besides secondary research, interviews with tourism and hotel experts were conducted to derive measures for a strategic repositioning of the hotel.

Abstract: In the tourism sector, many businesses are affected by seasonality. Especially hospitality businesses in alpine destinations struggle to attract enough guests during summer, as many of these destinations are more popular during winter and therefore generate most of their revenue in the winter season. This Individual Bachelor Thesis analyses the summer season of the mountain lodge Crest'ota in Lenzerheide and provides recommendations on how to attract guests during low season. The recommendations are based on the methods literature review, questionnaires with existing guests as well as expert interviews with hosts of other alpine accommodations and with an expert from the summer tourism industry in Switzerland. Thus, this Individual Bachelor Thesis serves as a guideline for the summer season at Crest'ota and as a base for the decision on whether to open the mountain lodge during summer. It gives recommendations on unique concepts, marketing strategies, and other organisational factors.

Abstract: t'nt events organisiert seit 2010 verschiedene Genusstouren in Schweizer Städten. Eine Genusstour ist im Grundsatz ein Nachtessen in einer Gruppe in verschiedenen Restaurants. Dieses Angebot wird von Firmen für Mitarbeiter und Kunden genutzt. Pro Jahr werden ca. 50 Touren realisiert. Diese Bachelor Arbeit untersucht wie die Genusstouren weiterentwickelt werden können, um sie auch für Privatpersonen und Touristen anzubieten. Hierfür wurde eine Analyse der bestehenden Genusstouren getätigt. Des Weiteren wurden ähnliche Produkte im In- und Ausland verglichen. Nebst der Literatur Recherche fanden Online-Befragungen und Experten-Interviews statt, um die Bedürfnisse der Zielgruppe besser einschätzen zu können. Mithilfe der Event-DNS wurde dann ein neues Format für die Genusstouren entwickelt. Anhand der Ergebnisse der Analyse wurden Empfehlung für t'nt events formuliert, wie die Genusstouren ausgebaut und spezialisiert werden können.

Abstract: Over the past several years, ticket pricing in various industries has developed from a cost-based towards a demand-based approach. The so-called yield management was developed by the American Airlines. Since several years dynamic ticket pricing, where prices fluctuate dependent on several factors, is implemented by sport clubs more and more. This Bachelor Thesis provides an overview of different pricing approaches used in the sports industry. Furthermore, it describes the possibility of implementing dynamic pricing in case of the EVZ. The development of a possible dynamic pricing framework is based on the analysed studies about dynamic pricing and the conducted fan survey as well as expert interviews. Based on expert interviews, the experience and expectations towards dynamic pricing are assessed. The fan survey serves as a basis to evaluate factors which determine the spectators' willingness to purchase a ticket and to consider their attitude towards such a pricing system.

Abstract: Declining tourism in Graubünden means the operators must attract new markets and local markets should not be overlooked in this search. Nearby companies participate in tourism activities through normal business operations and corporate events. Attracting this market could provide regional tourism suppliers with additional, non-seasonal customers.Graubünden's Bündner Herrschaft is one of Switzerland's top wine producing regions. Despite the trends for regional products, authentic experiences, and food-based tourism, the potential of this destination is not being realised with existing offers and marketing. This bachelor thesis analyses the needs of 9 selected companies to generate a generic customer profile and makes recommendations for attracting this sector. The Value Proposition Canvas framework is used to compare the Customer Profile with the Value Map of Wine Tours Switzerland to identify product-market fits and gaps, where potential exists for connecting with this market.

Abstract: Currently, Lindt & Sprüngli is constructing its world of experience “Lindt – Home of Chocolate” in Kilchberg which will be opened in 2020 and is expected to receive 350'000 visitors a year. In order to increase the effectiveness of Lindt – Home of Chocolate's marketing, appropriate market segments have to be identified and channels in order to reach these segments should be figured out. In line with this, the thesis aims to analyze the alteration of market segmentation in tourism and the role of different marketing channels to reach the segments. For the Lindt – Home of Chocolate, a proposition of five market segments is done and a marketing channel mix for each segment is provided. This proposition is mainly based on multiple expert interviews conducted among different touristic players. Furthermore, a customer journey of a visitor from the hub Zurich and corresponding customer touchpoints are examined with the goal of identifying essential customer touchpoints for Lindt & Sprüngli.

Abstract: Gstaad is a well-known tourism region in the Bernese Alps in Switzerland. It is mainly known for its skiing region, whereas the nature attracts hikers and bikers in summer. Nevertheless, a tourism region must continuously change its offers and adapt them to environmental changes and the needs and wants of their guests to keep its position in today's highly competitive tourism market. The bachelor thesis defines the term product development and the different types of service innovation. It identifies factors leading to product development and determines the difference between tangible and service products. The market positioning of the destination Gstaad is analysed in order to develop successful products which fit the brand. Additionally, an international benchmark with offers of other alpine destinations as well as expert interviews will help to identify a suitable product list for Gstaad Marketing GmbH.

Abstract: Liechtenstein Marketing provides a crucial contribution to the positive perception of Liechtenstein and achieves a high degree of anchoring of the principality's core messages domestically and abroad. The aim of Liechtenstein Marketing is the implementation of an overarching overall marketing strategy in Liechtenstein and being internationally regarded as a flagship model for professional reputation-, and destination management among small states. This Bachelor Thesis provides recommendations to implement content marketing effectively within Liechtenstein Marketing's marketing strategy. Moreover, it defines success factors of content marketing and elaborates further on imperative aspects of a content strategy. The assessment is based on knowledge gained through literature review and expert interviews. Furthermore, the innovative aspect, which is deduced from benchmarking other tourism content marketing examples and cross-industry best cases, is implemented in the recommendations.

Abstract: Screenpro AG is an owner-run Multimedia company based in Zurich. As a service provider for content and technology, the company takes over the planning, production, set up, dismantling and commissioning of any event technology for events, fairs and point of sale. Additionally, the company organises two events; the Multimedia Family Day and Multimedia Trend Days. Due to the positive reception of visitors, the company aims to expand and combine the two events in one external public fair. This Individual Bachelor Thesis determines the level of demand for this type of event, analyses the existing format and makes considerations on potentially how the two events could be changed into a public fair. A new fair concept, with focus on the idea and the staging, is implemented. The recommendations for the new concept are based on the findings of the literature research, a PEEST analysis, a survey with Multimedia Trend Days visitors and interviews with a Fair Manager and Multimedia Experts.

Abstract: In 2016, Gstaad Saanenland Tourism and its local partners have signed a new destination strategy with the main topic of “enjoyment”. Together with the new destination strategy, the Gstaad Marketing GmbH has been founded to combine the marketing activities of different touristic stakeholders. Gstaad Marketing is responsible for the product development of new touristic offers in the region. This also includes new winter products like ski touring. The bachelor thesis provides an insight into the ski touring market and evaluates the needs and wants of ski touring guests. Moreover, recommendations are made how future ski touring products could look like. The ski touring market as well as the existing offers have been analysed and evaluated. The evaluation is based on a focus group discussion with ski touring experts. Furthermore, individual expert interviews enhance the primary research.

Abstract: Ticketcorner has introduced the possibility to purchase ski tickets for Swiss ski resorts through its own online platform. This year, it took another step and launched a dynamic ticketing strategy in cooperation with the ski region Skiarena Andermatt-Sedrun: the ticket prices for that destination vary depending on numerous factors. This Bachelor Thesis researches the acceptance of society for such new dynamic pricing systems within the Swiss ski industry. In a further step, it identifies obstacles that could hinder acceptance of these systems and in a last step, it provides measures that should help ski regions in overcoming these obstacles and the associated aversion, and convert the model into a competitive advantage for the Skiarena. Data and knowledge is gained by surveying customers at the Skiarena Andermatt-Sedrun and through qualitative interviews with a pricing expert and the CEO of the Skiarena Andermatt-Sedrun.

Abstract: Das Hotel «The Alpina Mountain Resort & Spa» hat ein neues Angebot namens GOURMEDness lanciert und wurde dafür 2017 beim Wellness & Spa Innovation Awards des Deutschen Wellnessverbandes ausgezeichnet. Die Bachelorarbeit hat zum Ziel die Grundlagen für die Weiterentwicklung des Produktes zu schaffen und beinhaltet Analysen über den gesundheitstouristischen Markt und dessen Potential. Zudem werden die internen Ressourcen des Hotels durch eine Mitarbeitendenbefragung analysiert, um damit die Motivation der Mitarbeitenden und deren Fähigkeiten fest zu halten. Zusätzlich dient eine Befragung unter potentiellen Gästen zur Identifikation von Interessen und Wünschen auf der Nachfrageseite. Basierend auf diesen Analysen werden Weiterentwicklungsvorschlägen des Produktes GOURMEDness entwickelt, um das Angebot möglichst passend für die aktuellen Gästeansprüche und im Hinblick auf Zukunftstrends zu gestalten.

Abstract: The INSIDE LAAX app developed by Inside Labs is an additional service provided to the guests and locals of the destination Flims Laax Falera. It is an e-commerce and communication platform that connects the resort's services and information directly to the customers with the aim of enhancing their experiences. The key success factor of such a product lies in the resort's stakeholder management system, which is characterized by having one prominent management entity that owns and rules most of the resort's businesses including Inside Labs. Therefore, stakeholders are featured in the app as a result of a top-down decision. This bachelor thesis aims to assess the potential success of a comparable platform in an urban environment by creating an app concept and further discuss it with experts in the fields of app developing and tourism in Geneva. The core of the research lies in the difference between the management models of the economic actors of a city and a single-owned ski resort.

Abstract: Der Glacier Express ist eine weltbekannte Marke, eine Ikone auf Schienen. Wer mit ihm fährt, der reist im «langsamsten Schnellzug der Welt». Der Glacier Express nimmt sich also Zeit. Zeit ist indes auch ein Ausdruck des «New Luxury». In einer Welt, deren Bewohner immer wohlhabender werden, wird luxuriöses Reisen zum immer öfter nachgefragten Gut. Der Glacier Express trägt diesem Umstand Rechnung, in dem im Winter 2018 die «Excellence Class», ein Angebot für Reisende mit höheren Ansprüchen, lanciert wird. Gibt es ein Potential an Gästen aus Malaysia und Singapur für dieses neue Produkt? Wie kann es in diesen, für den Vermarktungspartner Rhätische Bahn (RhB) neuen Märkten, eingeführt werden? Die Bachelorarbeit beurteilt die aktuelle Situation und leuchtet diese Fragen aus. Sie basiert auf Wissen durch Experteninterviews mit Personen aus dem erweiterten Luxusgüterbereich und relevanten Exponenten der Tourismusindustrie. Ergänzt wird sie durch eine umfassende Recherche von Fachliteratur.

Abstract: “go to asia” is a Swiss tour operator offering miscellaneous tours in different Asian countries. While countries such as Japan arouse great interest among Swiss travellers, tours to China are less popular. The aim of this Bachelor Thesis is to find the reasons by getting an insight into the mindset of Swiss travellers and as a conclusion, to define their needs and wants for an organized China tour. Since Swiss travellers is quite a broad target group, the thesis focuses on Best Agers living in Switzerland. They are an upcoming customer segment offering a huge potential for the tourism industry. Thus, being aware of their preferences could generate a competitive advantage. The Bachelor Thesis provides recommendations to attract more potential customers, such as Best Agers, for China tours. The research questions are being answered with the help of a questionnaire, a profound literature review as well as through the findings of benchmarking.

Abstract: Das Gurtenfestival Bern findet jedes Jahr im Juli auf dem Berner Hausberg statt. Es ist eines der grössten Musikfestivals der Schweiz mit jährlich bis zu 80'000 Besucher/innen. Veranstalter des Festivals ist seit 1999 die Eventfirma Appalooza productions GmbH aus Bern. Im Bereich der Nachhaltigkeit wird bereits vieles gemacht am Gurtenfestival. Es fehlte jedoch bislang eine Übersicht über die Nachhaltigkeitsaktivitäten. Im Rahmen dieser Bachelorarbeit wurden alle bisherigen Nachhaltigkeitsbemühungen des Gurtenfestivals zusammengetragen. Ausserdem wurde durch eine Literaturrecherche und Experteninterviews zusätzliches Potential zur Verbesserung und Erweiterung der Nachhaltigkeitsaktivitäten aufgezeigt. Das gesamte Wissen wird in einem Nachhaltigkeitskonzept dargestellt. Zudem werden Empfehlungen für das Gurtenfestival abgegeben.

Abstract: In the hotel sector, an effective communication between the hotel and its customers is vital for both parties. It helps to enhance the product offer and increase customers' satisfaction. The way people communicate has changed with the introduction of information communication technology and mobile devices. It gets more difficult for hotel personnel to create a personal bond between the hotel and its customers by means of face-to-face communication. This Individual Bachelor Thesis aims to provide insights into these changes and to show how hotels can use WhatsApp as a new communication channel to foster interaction with their customers. This study documents the relevance of WhatsApp as a communication channel and investigates customers' acceptance of the implementation of WhatsApp as a new communication channel. To do so, a survey is conducted with customers of the Trafo Hotel. Recommendations will be given for hotels on how to use WhatsApp in order to foster personal communication.

Abstract: Als Schweizer Start-Up aus Tschiertschen belebt AlpenPionier den Anbau und die Verwendung von Lebensmittelhanf. Die Zielgruppen des Unternehmens sind vor allem Sportler, Köche und im Allgemeinen Ernährungsbewusste. Mit geringen finanziellen Mitteln und Ressourcen besteht die Herausforderung, die Produkte des Unternehmens am richtigen Ort zur richtigen Zeit vorzustellen, zu vermarkten und zu verkaufen. Um zielgruppenorientierte Eventformen ausfindig zu machen, werden Experteninterviews mit ähnlichen Unternehmen im Foodsegment, Start Ups und Events geführt. Hierbei werden Erfahrungen, Ideen und Verbesserungsvorschläge zusammengetragen. Basierend auf den theoretischen Grundlagen und den Experteninterviews, wird ein mögliches Eventformat für AlpenPionier erarbeitet.

Abstract: RADAR – Festival For New Music is a new music festival taking place in various clubs and bars along Langstrasse in Zurich. This showcase festival, which is organized in order to experience up-and-coming artists in an intimate atmosphere before they take off and play on big stages, also attracts many professionals from the music industry. This Bachelor Thesis provides recommendations to improve the existing festival concept. The recommendations are based on current trends and success factors in the event and music industry. The current festival concept is analyzed and assessed according to success factors of international festivals. Moreover, the assessment is based on the gained knowledge from interviews conducted with professionals from the music industry. Furthermore, crucial inputs which were deducted from the expert interviews as well as the on-site visitor surveys conducted during the first execution of RADAR - Festival For New Music are implemented in the recommendations.

Abstract: Das Gebiet des UNESCO Weltnaturerbes Tektonikarena Sardona (UWTAS) ist von einer einzigartigen Landschaft und Natur geprägt. Die Gebirgsbildung und Alpenentstehung präsentiert sich hier in einer einmaligen Weise. Das UNESCO Gebiet zieht eine Vielzahl an Besuchern an. Nebst Aktivitäten wie Wandern oder geführten Touren, möchte das UWTAS die Besucher auch über die Entstehung der alpinen Berge und Täler aufklären. Diese individuelle Bachelor Arbeit untersucht das bestehende touristische Angebot des UNESCO Weltnaturerbes in der Region Flims und arbeitet Optimierungsmöglichkeiten aus. Der Fokus der Angebotsgestaltung liegt auf Nachhaltigkeit und Naturnähe, um den langfristigen Erhalt dieses Schutzgebiets zu gewährleisten. Die Optimierungsvorschläge basieren auf den gewonnen Erkenntnissen aus der Literaturrecherche sowie aus Interviews mit Tourismus- und Geologie Experten aus der Region.

Abstract: Nowadays, the travel industry features centralization drawbacks due to the powerful oligopolies that some industry intermediaries have created. These drawbacks pose an opportunity for the establishment of blockchain technology in the travel industry. In this paper the operation of blockchain technology, its main benefits and the drawbacks of the travel industry are analyzed in the literature review. The objective of the paper is to expose the implementation status of blockchain technology in the travel industry and its potential implications, while also to demonstrate the steps that an organization has to follow in order to integrate blockchain technology. In order to reach the objectives, two research methods were used, expert interviews and a detailed content analysis. A mix of blockchain and travel industry experts was interviewed, and their answers were analyzed through the content analysis. The findings of the research methods are utilized in the recommendations.

Abstract: Manta Reisen, as a tour operator, and Ocean Care, as a non-governmental organisation (NGO), established a cooperation in 2013. Manta Reisen donates money to OceanCare and they mutually support each other in the form of material resources, knowledge transfer, marketing and joint activities. This paper provides information about NGOs, and cooperation between tour operators and NGOs. Furthermore, and on the one hand, this paper assesses cooperation between tour operators and NGOs in general, and on the other hand, analyses specifically the cooperation between Manta Reisen and OceanCare. It examines the expectations of Manta Reisen and OceanCare and what the benefits, challenges and boundaries of this partnership are. Ultimately, this paper provides recommendations to improve this cooperation and analyses future approaches of Manta Reisen in terms of social responsibility. Results of this paper are based on the gained knowledge from literature and interviews with tourism and NGO experts.

Abstract: DELUXETARGETS is a privately owned travel design company located in Teufen, AR. With its global offer and virtually global customer base, the company's leadership has developed a marked interest in Chinese outbound tourism, thus wishes to better understand what the current situation looks like for travelers from Mainland China, and how this potential may progress in the next decade. This bachelor thesis provides an detailed explanation of the underlying recent development and the current state of the outbound tourism landscape in China. This phase has been addressed by an in-depth literature review. The following phase has the scope to collect different opinions of market experts with a lot of experience in tourism for Chinese customers in the form of expert interviews. The learning from these segments result in suggestions for Western tourism suppliers on how to best prepare to attract and host a possibly increasing number of Chinese tourists.

Abstract: Die Mitarbeiterführung ist entscheidend, wenn es um den Geschäftserfolg und die Zufriedenheit der Mitarbeitenden geht. In Hinblick auf das Thema «Führung» lassen sich in der Unternehmenspraxis jedoch deutliche Differenzen feststellen. Ziel dieser individuellen Bachelorarbeit ist es, diese Unterschiede zwischen der Hotellerie und der Bankbranche zu identifizieren. Die Thesis basiert hierfür auf den zwei qualitativen Forschungsmethoden, Literaturanalyse und Experteninterviews. Um aussagekräftige Ergebnisse zu erhalten, wird die Mitarbeiterführung in fünf Hotels sowie in der Graubündner Kantonalbank untersucht, analysiert und verglichen. Aus den Befragungen resultierend, werden Verbesserungsansätze für beide Branchen erstellt. Aufgrund dessen kann die Führung gegenseitig optimiert werden.